Note: The job is a remote job and is open to candidates in USA. Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. The Senior Product Marketing Manager will own the go-to-market strategy and technical narrative for the Luminex Licensed Technology Group, leading market strategy, messaging, campaigns, and sales enablement to drive partner success and adoption.
Responsibilities
- Inform LTG market strategy: synthesize market research, VOC, and commercial insights into clear recommendations that shape product roadmaps, and GTM priorities
- Build and operationalize segmentation & adoption frameworks (personas, TAM/SAM/SOM, buying criteria) to guide targeting, resource allocation, and commercialization plans
- Anticipate market shifts (competitive, regulatory, technology trends) and advise leadership on positioning, investment, and partner strategy
- Co-develop with strategic partners to validate use cases, inform new offerings, and de-risk adoption
- Own master messaging architectures that translate complex scientific and workflow concepts into differentiated, customer centric value propositions. centric value propositions
- Lead global positioning strategies aligned to personas, research/clinical workflows, and regional priorities—ensuring consistency with room for localization
- Partner with R&D and Product to convert performance data and validation evidence into compelling, evidence-backed stories
- Advance Luminex’s innovation narrative to reinforce platform advantages and brand leadership
- Architect integrated GTM programs (SEM, content, email nurture, social, partner co-marketing) to drive awareness, pipeline, and adoption across partner channels
- Map and optimize the full journey—from discovery to enablement to expansion—reducing friction and improving conversion, engagement, and retention
- Lead launch excellence for new products, assays, and updates; align marcom, PM, BD, and regions on objectives, timelines, and success metrics
- Establish KPI dashboards to track MQL→SQL quality, partner engagement, pipeline contribution, and ROI; iterate with data
- Equip global commercial teams and partners with strategic tools (battle cards, objection handling, value frameworks, case studies, executive decks, web site content) tied to clear plays
- Deliver training programs that elevate field proficiency in product value, use cases, workflows, and competitive differentiation
- Govern content standards and reuse to ensure accuracy, scientific integrity, and brand consistency across collateral
- Align sales enablement tools and training with key revenue goals—acquiring new customers, expanding existing accounts, and driving broader adoption across partner portfolios
- Set tradeshow strategy to maximize brand visibility, partner activation, and qualified lead capture with clear pre/during/post plans
- Cultivate KOLs and customer champions to support early adoption, validation, publications, and co-marketing
- Amplify thought leadership through data-driven content that advances category understanding and platform credibility
- Other duties as assigned
Skills
- Bachelor's in Biology/Chemistry/Engineering
- 10+ years in product marketing, product management, or business development within Life Sciences, Pharma, Analytical Instrumentation, or Diagnostics required
- 10+ Years Deep understanding of Life Science Research, drug development, diagnostics/IVD markets, assays, and analytical workflows; proven record shaping product and GTM strategy required
- Fluency in Salesforce + marketing automation (Marketo/Pardot) and analytics (Google Analytics); excellent technical writing, communication, and cross-functional leadership. (High proficiency)
- Bias for impact: adept at managing multiple priorities, meeting tight deadlines, and delivering measurable commercial outcomes. (High proficiency)
- Collaborative team player with a track record of engaging cross-functional stakeholders. (High proficiency)
- MBA preferred
Benefits
- Diasorin offers a competitive rewards package focused on your overall well-being.
- We are proud to offer a comprehensive plan of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks.
- Benefits may vary by role, country, region, union status, and other employment status factors.
- You may also be eligible to participate in an annual incentive program.
- An incentive award, if any, depends on various factors, including, individual and organizational performance.
- Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities during the application process.
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