Note: The job is a remote job and is open to candidates in USA. Boulevard is a client experience platform for appointment-based self-care businesses, and they are seeking a Senior Product Marketing Manager to expand their focus on enterprise, multi-location operators. This role involves shaping the product marketing function to win in this segment, developing positioning frameworks, and architecting pricing and packaging strategies.
Responsibilities
- Define and own the upmarket segment
- Sharpen Boulevard's upmarket ICP across our core verticals
- Map buying committee dynamics: economic buyers, operators, franchisees, and decision influencers
- Develop clear POV on segment priorities: what they care about and what they need from a platform like Boulevard
- Build the upmarket narrative
- Craft the definitive positioning story that establishes Boulevard as the platform of choice for sophisticated operators, articulating how our full platform delivers cohesive value for scaled businesses
- Develop sharp messaging, competitive positioning, and proof points tailored to enterprise evaluation criteria
- Partner deeply with GTM and deliver tools that drive deals
- Equip sales with segment-specific tools, presentations, messaging and collateral that move upmarket prospects from awareness through conversion
- Partner directly with enterprise sales team: Join strategic calls, customize materials, and refine approach based on real-world signals and buyer feedback
- Develop proposal templates, scripts, and objection handling that sales teams trust and use consistently. Partner with enablement teams to bring it to frontline teams
- Architect pricing and packaging across every segment
- Working hand-in-hand with the Finance and Strategy teams, you’ll co-own Boulevard's pricing and packaging strategy across SMB, mid-market, and enterprise
- Translate market intelligence, competitive analysis, and customer value data into clear recommendations on tiering, value metrics, and price points that capture more value as our customers grow
- Partner with Finance, Product, Growth and Sales to design, test, and roll out pricing and packaging changes, with the discipline to measure impact and iterate
- Influence product strategy for upmarket buyers
- Work closely with GTM teams to capture and prioritize scattered product requirements from upmarket prospects, consolidating insights to build a clear view of capabilities needed to win this segment
- Bring structured market and buyer insights into R&D roadmapping discussions, advocating for the capabilities that matter most to this segment
- Ensure new features are sequenced, framed, and released in a way that reinforces the platform story
Skills
- 5+ years of product marketing experience, with significant time spent marketing and selling into mid-market and/or enterprise buyers in vertical SaaS
- A track record of building positioning, narratives for complex, multi-product platforms — not just feature-level messaging
- Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluations, executive-level conversations, and committee-driven objection handling
- Deep experience designing enterprise sales tools like pitch decks, platform walkthroughs, and value/ROI proof points, that equip sellers to show platform depth, defend price, and earn conviction from sophisticated buyers
- Experience marketing platform APIs and integrations to enterprise audiences — translating technical depth into commercial value and positioning the product as an open, extensible layer in a modern tech stack
- Direct experience leading pricing and packaging in a SaaS context, including building or evolving tiers, pricing models, and value metrics. You bring both the analytical rigor to defend a recommendation with data and the commercial judgment to know when the data isn't enough
- Demonstrated ability to influence product direction through structured market insight, not just advocacy
- Confident, precise communication skills and the ability to tell a really clear story
- Range: you can hold your own with executives in the morning and with AEs on a deal review by the afternoon
- You thrive in situations where there's no playbook. You're comfortable building the plane while flying it, leading in ambiguity, and taking an iterative approach to break down blockers
- Experience in franchise or multi-location business models
- Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries)
- Previous PMM experience at companies that successfully moved and/or served enterprise customers
- Hands-on experience with enterprise sales tools and methodologies
Benefits
- 401(k) match plus dental, medical, vision, and life insurance.
- Flexible vacation day policy.
- Fully remote so you can choose where you want to work.
- Work from home stipend every month.
- Family planning resources and specialized support programs.
- Equity: get ahead on the ground floor and grow with Boulevard.
- Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
Company Overview