Note: The job is a remote job and is open to candidates in USA. Scripps is a diversified media company focused on creating connection, and they are seeking a Senior Specialist in Marketing Media Measurement. This role involves monitoring and evaluating the performance of various media channels, providing actionable insights to improve marketing ROI and audience engagement.
Responsibilities
- Monitor and evaluate paid media, on-air placement, earned media, social media, and influencer performance across all channels
- Track key growth metrics to measure campaign effectiveness and ROI
- Identify underperforming placements and flag optimization opportunities
- Report weekly on all campaign metrics
- Generate pacing and optimization reports for all media campaigns
- Track promo plan placement and valuation to ensure alignment with contractual media obligations
- Review audience engagement and conversion data to understand media impact
- Coordinate with Research and Insights team to validate media spend impact on business outcomes
- Partner with owned, paid, social and partner teams to implement data-driven improvements
- Test and measure new strategies to maximize growth potential
- Present actionable insights to leadership on campaign performance and opportunities
- Build dashboards that clearly show media and outreach performance against growth goals
- Communicate findings and recommendations to marketing and leadership teams
- Stay current on media measurement best practices and industry benchmarks
Skills
- Proficiency in analytics platforms
- Advanced Excel/Google Sheets skills and experience with data visualization tools
- Experience with media measurement and attribution platforms
- Understanding of digital advertising platforms
- Knowledge of broadcast traffic and scheduling systems
- Strong analytical and problem-solving skills with attention to detail
- Excellent communication skills with ability to translate complex data into actionable insights for non-technical stakeholders
- Strong organizational skills to manage multiple campaigns and reporting deadlines
- Strategic thinking with understanding of marketing funnel dynamics and media planning
- Experience with media buying, placement, and performance measurement
- Knowledge of connected TV/OTT measurement and cross-platform analytics
- BS/BA in related discipline or equivalent years of experience preferred
- Generally, 5+ years of experience in related field such as broadcast or traditional media measurement preferred; certification may be required in some areas
- Experience with marketing mix modeling (MMM) and multi-touch attribution, promo tracking and media valuation systems preferred
- Familiarity with audience measurement tools (Nielsen, Comscore) and syndicated research preferred
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