Note: The job is a remote job and is open to candidates in USA. Scripps is a diversified media company focused on creating connections and is seeking a Senior Specialist, Platform Marketing & Partner Promotions to enhance audience growth for their streaming channels. The role involves developing marketing strategies, managing relationships with streaming partners, and coordinating impactful marketing campaigns.
Responsibilities
- Support the development and execution of platform marketing strategies designed to increase visibility, tune-in, and engagement for sports and entertainment content across streaming and television partners
- Build and maintain day-to-day relationships with key FAST, OTT, connected TV, and platform distribution partners
- Identify, pitch, and help secure no-cost earned media promotion opportunities from streaming distribution partners across their platforms and marketing channels
- Manage promotional calendars aligned to content priorities, including sports events, premieres, stunts, marathons, holidays, and other tentpole moments
- Partner closely with internal teams including programming, creative, social, communications, distribution, and analytics to ensure campaigns are well planned and effectively executed
- Develop clear and compelling partner-facing materials, including pitch decks, promotional requests, campaign briefs, and recap documents
- Coordinate campaign execution with external partners and internal stakeholders, ensuring timelines, deliverables, and placements are tracked and fulfilled
- Monitor and report on campaign results, summarizing performance, promotional value, and opportunities to optimize future activations
- Maintain awareness of trends and best practices across FAST, AVOD, OTT, CTV, and the broader streaming distribution landscape
- Contribute to internal planning discussions by providing platform-specific insights and recommendations tied to partner opportunities and audience behavior
Skills
- Skilled in working within streaming, television, digital media, or sports environments
- Deep knowledge of streaming network brands, multicast networks, or channel portfolios in the sports and entertainment media landscape
- Demonstrated success supporting campaigns that secured earned, barter, or value-added promotional support from external distribution or platform partners
- Strong understanding of the FAST, AVOD, OTT, and connected TV ecosystem
- Experience coordinating marketing campaigns for content, channels, apps, or programming initiatives
- Experience working with platform partners such as FAST distributors, smart TV manufacturers, OEMs, app ecosystems, or virtual MVPDs
- Excellent communication, relationship-building, and organizational skills
- Ability to manage multiple projects simultaneously and operate effectively in a fast-paced environment
- Strong analytical mindset with the ability to interpret campaign results and turn insights into recommendations
- Proficiency in Microsoft PowerPoint, Excel, and standard marketing/project management tools
- BS/BA in related discipline or equivalent years of experience preferred
- Generally, 5+ years of experience in related field preferred
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