Note: The job is a remote job and is open to candidates in USA. 1Password is a leading cybersecurity company that has innovated the market-leading enterprise password manager. They are seeking a Senior Staff Product Marketing Manager to own the end-to-end product marketing strategy for their Enterprise Password Manager, focusing on messaging, positioning, and competitive strategy.
Responsibilities
- Own messaging, positioning, and launch strategy for the Enterprise Password Manager
- Define how 1Password talks about credentials security for employees, service accounts, and AI agents
- Tell the story clearly to analysts, IT buyers, security leaders, and sellers. The narrative has to work for practitioners and executives
- Connect EPM’s story to the Unified Access platform narrative
- Own positioning and market leadership claims for EPM
- Partner with Solutions Marketing on competitive differentiation. Know the competitive set cold: where they’re strong, where they’re not, and how to win against each
- Track where the credentials security market is moving and keep 1Password’s messaging ahead of it
- Produce discovery decks, battlecards, objection-handling guides, and technical briefs that sellers and SEs reach for because they work
- Take complex concepts like passkeys, machine credential lifecycle, AI agent authentication, and zero-knowledge architecture and make them usable in a customer conversation
- Surface win/loss signals from the field and turn them into repeatable GTM motions, not one-off documents
- Bring the market's perspective to Product: customer evidence, analyst intelligence, competitive signals, field feedback
- Make the market case early, before decisions are locked
Skills
- 7+ years of B2B SaaS product marketing, with direct experience in password management, enterprise vaulting, credentials security, or identity security
- Working knowledge of broad cybersecurity concepts
- You've repositioned a mature enterprise product
- You can market to enterprise IT and security buyers: the admin managing rollout, the CISO approving the spend, and the security engineer evaluating the technical depth
- A track record of winning in competitive markets by displacing incumbents, not just differentiating in an open field
- You understand how credentials work beyond passwords: API keys, certificates, machine secrets, passkeys, and what it takes to issue credentials to AI agents
- Working knowledge of enterprise IT: MDM, SSO, directory services, and where password management fits in the IAM stack
- You use AI to go faster, not to think less
- You want AI to free up time for the work only a good product marketer can do: strategy, judgment, and narrative
- You own the ideas you bring
- You write for multiple audiences without diluting the message
- Strong narrative instincts: open with the problem, build to the solution, and land in a way that makes the reader feel the product was built for their situation
- You've shaped category narratives, not just contributed to them
- Security certifications (CISSP, Security+, or similar)
- Experience developing thought leadership in a fast-moving category
- You've repositioned an established product category
Benefits
- Immediate participation in 1Password's benefits program (health, dental, 401k and many others)
- Utilization of our generous paid time off
- An equity grant
- Where applicable, participation in our incentive programs
- Immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others)
- Utilization of our generous paid time off
- An equity grant
- Where applicable, participation in our incentive programs
- Maternity and parental leave top-up programs
- Competitive health benefits
- Generous PTO policy
- RSU program for most employees
- Retirement matching program
- Free 1Password account
- Paid volunteer days
- Peer-to-peer recognition through Bonusly
- Remote-first work environment
Company Overview