Note: The job is a remote job and is open to candidates in USA. Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization. They are seeking a Senior Web Marketing Manager to own the web experience strategy, optimize conversions, and ensure alignment with marketing goals across various teams.
Responsibilities
- Web experience strategy. Define the structure, journey logic, and standards across the website, mapping experiences to distinct personas and buyer-journey stages—from discovery through evaluation to decision
- Conversion & engagement. Own how effectively pages convert and engage. Run a continuous testing and optimization program (A/B and multivariate), set targets, and improve key conversion paths and engagement metrics
- Search & answer visibility (SEO/AEO/GEO). Own how the brand gets found across traditional search, answer engines, and AI-driven discovery—technical SEO, structured data and direct-answer placements, and accurate representation in LLM-powered search
- Strategic direction for dev & design. Develop the strategy, requirements, and briefs the internal development and design teams execute against. Prioritize the roadmap and set standards so work ladders up to business objectives
- Cross-functional alignment. Partner closely with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales to align the web experience with messaging, campaigns, and pipeline goals
- Measurement & reporting. Define KPIs, build dashboards, and report on web performance, tying metrics to pipeline and revenue across the funnel
Skills
- 7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity, with demonstrated ownership of web strategy and performance outcomes
- A strong grasp of persona-based marketing and multi-stakeholder buyer journeys, and the ability to translate them into web experiences
- Proven experience directing or briefing development and design teams (in-house or agency)
- A track record of cross-functional partnership with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales
- Strong command of search visibility across SEO, AEO, and GEO, plus conversion rate optimization and web analytics (e.g., GA4)
- Fluency with the modern web marketing stack—CMS platforms, A/B testing tools, SEO/AEO tooling (Semrush, Ahrefs, Screaming Frog), and tag/analytics management
- Ability to translate business goals into clear technical and design requirements
- A data-driven mindset paired with strong cross-functional communication
- Bonus: familiarity with ABM motions, marketing attribution, and selling to technical and security audiences
Benefits
- Competitive salaries
- A meaningful bonus program
- Excellent benefits, including healthcare insurance
- Pension/retirement matching
- Comprehensive life insurance
- An employee assistance program
- Time off plans
- Paid company holidays
Company Overview