Note: The job is a remote job and is open to candidates in USA. Spotlight Marketing + Branding is a fast-growing digital marketing agency focused on serving small law firms. They are seeking an SEO Strategist to develop and execute SEO strategies, conduct audits, and optimize content to enhance clients' visibility and performance in search engines.
Responsibilities
- Develop and execute SEO strategies for law firm clients nationwide
- Conduct technical SEO audits using tools such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, Google Analytics, and Looker Studio
- Identify technical issues affecting organic performance, including crawlability, indexation, site structure, page speed, Core Web Vitals, and site health
- Work with developers to resolve technical SEO issues and improve website performance
- Perform keyword research, competitor research, and search intent analysis
- Optimize metadata, headers, internal linking, content structure, and on-page elements
- Identify opportunities to improve existing content and increase organic visibility
- Develop SEO-driven content plans, topic clusters, pillar page strategies, and content briefs
- Collaborate with writers, developers, project managers, account managers, and leadership to turn strategy into action
- Build authority strategies through backlink opportunities, brand mentions, partnerships, citations, and outreach campaigns
- Support local SEO efforts, including Google Business Profile optimization, citation management, localized content, and local search performance tracking
- Configure and manage SEO reporting dashboards
- Analyze rankings, traffic, engagement, conversions, and other performance data
- Provide clear, actionable recommendations based on what the data is showing
- Monitor AI search trends, AI Overviews, answer engines, entity-based SEO, and Generative Engine Optimization opportunities
- Help shape Spotlight's approach to SEO and GEO as search continues to evolve
Skills
- Understanding of technical SEO, on-page optimization, content planning, local SEO, analytics, and emerging AI search opportunities
- Comfortable auditing websites and finding patterns in performance data
- Ability to make strategic recommendations and explain what matters without excessive detail
- Experience using SEO tools such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, Google Analytics, and Looker Studio
- Ability to identify technical issues affecting organic performance, including crawlability, indexation, site structure, page speed, Core Web Vitals, and site health
- Experience working with developers to resolve technical SEO issues and improve website performance
- Experience performing keyword research, competitor research, and search intent analysis
- Ability to optimize metadata, headers, internal linking, content structure, and on-page elements
- Experience identifying opportunities to improve existing content and increase organic visibility
- Ability to develop SEO-driven content plans, topic clusters, pillar page strategies, and content briefs
- Experience collaborating with writers, developers, project managers, account managers, and leadership to turn strategy into action
- Ability to build authority strategies through backlink opportunities, brand mentions, partnerships, citations, and outreach campaigns
- Experience supporting local SEO efforts, including Google Business Profile optimization, citation management, localized content, and local search performance tracking
- Ability to configure and manage SEO reporting dashboards
- Experience analyzing rankings, traffic, engagement, conversions, and other performance data
- Ability to provide clear, actionable recommendations based on data analysis
- Experience monitoring AI search trends, AI Overviews, answer engines, entity-based SEO, and Generative Engine Optimization opportunities
- Ability to help shape the company's approach to SEO and GEO as search continues to evolve
Benefits
- Unlimited PTO
- Supportive, collaborative team environment
- Freedom to contribute ideas, improve processes, and help build the future of SEO services at Spotlight
- Access to emerging SEO, AI, and GEO initiatives
Company Overview