This is a remote position.
We're looking for an experienced freelance Business & Marketing Strategist to conduct a once-off audit for an established Johannesburg-based photography studio specialising in professional model portfolio photography.
The objective is to identify practical opportunities to increase enquiries, improve conversion rates, and help grow the business to a sustainable monthly profit target through a clear, prioritised action plan.
Scope of Work
Conduct a comprehensive audit and provide actionable recommendations covering:
Business positioning and messaging
Website user experience and booking journey
Instagram strategy and content direction
Instagram / Meta advertising performance and opportunities
Packages, pricing, and value proposition
Referral and client acquisition strategy
Lead generation and conversion funnel
Review of a proposed membership/community concept and how it can best support the core photography business
Deliverables
A comprehensive business and marketing audit
Prioritised recommendations identifying the highest-impact improvements
A practical action plan outlining what should be implemented first to increase paid bookings
Strategic guidance focused on sustainable business growth rather than ongoing execution
Requirements
Proven experience in business strategy and marketing consulting
Experience working with small service businesses, creative businesses, or personal brands
Strong understanding of lead generation, conversion optimisation, customer journeys, and marketing funnels
Experience with Meta (Facebook & Instagram) advertising
Ability to identify commercial opportunities and provide practical, results-driven recommendations
Excellent communication and presentation skills
This is a once-off strategic consulting project. Ongoing marketing management is not required at this stage.
Budget: R4,350 fixed once-off project fee for the audit and action plan. This is negotiable depending on the proposed scope and deliverables. Should both parties decide to continue working together, any ongoing engagement can be scoped and priced separately.
Please include relevant case studies, examples of similar audits, or measurable business outcomes with your application.