Note: The job is a remote job and is open to candidates in USA. BD is one of the largest global medical technology companies in the world, dedicated to advancing the world of health. The Sr. Marketing Manager for Enteric and HAI is responsible for shaping market development and go-to-market execution for the portfolio, driving awareness and adoption across priority markets.
Responsibilities
- Defines, evolves, and communicates the global marketing strategy for Enteric and HAI, informed by market trends, customer needs, competitive dynamics, and portfolio priorities
- Owns portfolio planning and execution for Enteric and HAI, including strategic priorities, annual marketing plans, launch readiness, and downstream commercialization support
- Partners closely with regional marketing and commercial teams to align global strategy with local market needs, enabling strong execution and adoption across priority geographies
- Develops differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, and economic value of the Enteric and HAI portfolio
- Supports global campaigns, market development initiatives, and customer engagement programs to build awareness and accelerate growth in Enteric and HAI testing markets
- Collaborates across Medical Affairs, Market Access, Public Health, Product Management, R&D, and Commercial teams to ensure aligned execution and strong cross-functional partnership
- Leads development of marketing tools and programs such as campaign assets, sales enablement materials, customer-facing content, webinars, and portfolio playbooks
- Provides strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data and customer insights to identify growth opportunities and priorities
- Monitors market trends, competitive activity, and customer needs across Enteric and HAI to inform strategy, positioning, and execution decisions
- Measures and reports on business and marketing performance, including campaign impact, portfolio growth, and key performance indicators, and recommends actions to improve results
- Builds strong collaborative relationships across functions and regions, acting as a trusted marketing partner to help drive focus, alignment, and execution
- Adheres to all company policies, procedures, and business ethics standards, ensuring compliance and integrity across all marketing activities
Skills
- Bachelor's degree required in Life Sciences, Clinical Sciences, Marketing, or Business
- 5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences, with demonstrated success in commercialization, portfolio strategy, and brand leadership
- Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials, including customer messaging, campaign content, sales tools, and portfolio support materials
- Solid understanding of regulated healthcare environments, including promotional vs. non‑promotional boundaries, medical review processes, and compliance standards
- Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer‑focused marketing strategies that drive adoption and trust
- Experience working across global or multi‑regional markets, incorporating local clinical practices, regulatory considerations, and customer needs
- Advanced degree (Master's, PhD, PharmD, MD) or MBA preferred
- Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred, including demonstrated ability to engage credibly with customers, laboratorians, scientific stakeholders, and cross-functional partners
Benefits
- At BD, we reward, support and develop our associates through our comprehensive Total Rewards program.
- We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs.
- You can learn more on our career site under "[Our Commitment to You](https://jobs.bd.com/en/your-career-at-BD)."
Company Overview
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