Note: The job is a remote job and is open to candidates in USA. Datavant is the data collaboration platform trusted for healthcare. They are seeking a Senior Marketing Manager, Product-Led Growth to own the end-to-end PLG motion for ChartSwap Insights, focusing on user acquisition, activation, and engagement to drive revenue growth.
Responsibilities
- Own the top-of-funnel motion for ChartSwap Insights — driving qualified signups through SEO, content, paid media, partnerships, and product-led referral mechanics
- Design and execute lifecycle programs that get new users to first value as quickly as possible
- Drive sustained product usage through lifecycle email, in-app messaging, feature announcements, and engagement campaigns
- Translate product usage signals into expansion revenue
- Own the full lifecycle map — acquisition through retention and expansion
- Instrument and report on the full PLG funnel — visit, signup, activation, adoption, conversion, expansion
- Partner closely with Product on roadmap inputs informed by funnel data, with Customer Success on retention and expansion plays, and with Sales on PQL conversion
- Work with Product Marketing to ensure ChartSwap Insights' positioning translates clearly into every lifecycle touchpoint — from landing pages to in-product copy to upgrade prompts
Skills
- 5–8+ years of B2B marketing experience, with meaningful time spent in product-led growth, lifecycle marketing, or growth marketing roles
- Demonstrated ownership of a self-serve funnel — you've moved acquisition, activation, adoption, or expansion metrics in a measurable way and can speak to what worked
- Fluency with marketing automation and lifecycle tooling (HubSpot, Marketo, Customer.io, Iterable, Braze, or equivalent) and product analytics tools (Pendo, Amplitude, Mixpanel, Heap, or equivalent)
- Strong analytical chops — comfortable defining funnel metrics, designing experiments, interpreting results, and translating findings into action
- Experience working closely with Product teams; you understand how to influence the roadmap with data and how to package product changes into compelling user-facing campaigns
- Track record of building a PQL motion or a Sales/CS handoff process tied to product usage signals
- Strong cross-functional collaborator who can operate across Product, Sales, CS, and Marketing without needing formal authority
- Self-starter who thrives in an environment where they're building the playbook, not running someone else's
- Bachelor's degree in Marketing, Business, or related field, or equivalent experience
- B2B SaaS, health tech, legal tech, or insurance/InsurTech experience preferred
Benefits
- Post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc.
- Exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion
- Voluntary demographic questions at the end of the application with anonymous answers
- Reasonable accommodations to individuals with physical and mental disabilities
- Requests for reasonable accommodations will be reviewed on a case-by-case basis
Company Overview