Note: The job is a remote job and is open to candidates in USA. Amgen is a leading biotechnology company focused on serving patients with serious illnesses. The US Consumer Marketing Director will lead the marketing strategy for MariTide, overseeing campaign development and building a high-performing marketing team to drive consumer engagement.
Responsibilities
- Lead the development and execution of the US consumer marketing strategy for MariTide
- Define the long-term consumer engagement vision across digital, social, CRM, advocacy, experiential, and emerging channels
- Provide strategic guidance on media planning, channel investment decisions, and tentpole activations
- Build alignment across commercial, medical, access, analytics, and corporate affairs teams
- Build the consumer marketing function and operating model needed to support launch and long-term growth
- Lead campaign development, validation, production, launch, and optimization
- Translate consumer insights into compelling positioning, messaging, and creative campaigns
- Oversee agency partners across creative, social, media, and production
- Drive creation of a differentiated consumer journey and engagement ecosystem
- Lead integrated omnichannel programs across digital, social, CRM, website, video, influencer, and experiential channels
- Build and scale a robust consumer engagement ecosystem
- Develop and execute a best-in-class social media strategy
- Identify and activate key cultural moments and tentpole opportunities
- Champion innovative digital activations and data-driven personalization
- Evaluate emerging platforms and technologies to drive growth and engagement
- Build and lead a best-in-class consumer marketing organization
- Recruit, develop, coach, and retain top marketing talent
- Establish clear priorities, performance expectations, and development plans
- Foster a culture of innovation, accountability, collaboration, and excellence
- Mentor future leaders and build succession plans
- Inspire teams through launch, growth, and organizational change
- Establish KPIs, measurement frameworks, and performance dashboards
- Optimize campaigns using analytics and consumer insights
- Lead test-and-learn initiatives to improve effectiveness and efficiency
- Manage budgets and ensure effective resource allocation
Skills
- Doctorate degree and 4 years of marketing or production experience OR
- Master's degree and 7 years of marketing or production experience OR
- Bachelor's degree and 9 years of marketing or production experience
- Demonstrated success developing and leading consumer marketing strategies for major brands or launches
- Deep expertise in direct-to-consumer marketing, digital engagement, and social media
- Proven experience leading campaign development from insight generation through production and optimization
- Demonstrated success building, leading, and developing high-performing marketing organizations
- Strong agency management experience across creative, social, digital, media, and production partners
- Launch experience in biotechnology, pharmaceutical, healthcare, consumer health, or other regulated industries preferred
- Obesity, metabolic disease, or chronic disease experience preferred
- MBA or advanced degree preferred
Benefits
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
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