Note: The job is a remote job and is open to candidates in USA. Story Cannabis is a vertically integrated company on a mission to shift the cannabis narrative and create something better. The Vice President of Marketing will develop and drive the company's marketing strategies, lead the marketing team, and collaborate with cross-functional partners to expand customer reach and enhance brand awareness.
Responsibilities
- Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands
- Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue
- Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business
- Oversee and improve marketing campaigns, such as social media and email campaigns
- Manage national marketing budget, ensuring initiatives are appropriately measured and reported on
- Oversee resource allocation and management within the marketing team
- Build relationships with stakeholders and the media to implement public relations strategies
- Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy
- Provide executive leadership with regular reporting to demonstrate performance against established KPI’s
- Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships
- Communicate with other teams and set standards for collaboration to ensure alignment with the organization's goals
Skills
- Bachelor's degree in Marketing, Business, or related field
- 15+ years of experience, with previous position(s) in a marketing leadership role
- Proven leader and creative thinker with a track record of translating thinking into action plans and output
- The ability to translate marketing data and insights into actionable strategies and go-to-market plans that produce meaningful business impacts
- Experience managing complex projects and programs that requires strong leadership to align multiple teams and stakeholders
- Ability to flex between high-level strategic thinking and tactical project management
- Strong financial planning and budgeting experience
- Leadership and people management skills with the ability to successfully inspire, lead and scale teams
- The ability to travel to our corporate office and other markets as needed
Benefits
- Paid time off (PTO) including 8 paid holidays per year*
- Medical, Dental, and Vision Insurance*
- 401k retirement savings plan*
- Company paid Short-Term & Long-Term disability*
- Company paid Life Insurance*
- Employee Assistance Program (EAP)
- Employee referral program
- Commuter benefits*
- Product discounts
- Additional compensation incentives (tips, bonuses, etc.)
Company Overview