Note: The job is a remote job and is open to candidates in USA. Group 1001 is a consumer-centric, technology-driven family of insurance companies, and they are seeking a Vice President of Marketing for Gainbridge. The role involves owning the entire marketing function, leading brand strategy, managing media performance, and driving growth through innovative marketing initiatives.
Responsibilities
- Own the entire marketing function including brand, growth, lifecycle, measurement, and Martech infrastructure
- Own the brand funnel and the creative strategy behind it
- Management of the full media mix and are accountable for acquisition cost and volume
- Own the Haus relationship, test design, and the discipline of turning measurement into planning inputs
- Take the lead on Martech strategy
- Assess the current composition, capabilities and gaps of the marketing team and develop a staffing plan
- Work closely with product and design to keep roadmaps aligned and ensure brand voice and design language are consistent
- Activate significant sponsorship assets and work with the corporate sponsorships team
- Decide what and to whom work will be outsourced and hold those relationships accountable
- Other duties as assigned
Skills
- Bachelor's Degree in Marketing, Business, Communications or a related field
- 15+ years' experience leading marketing, with meaningful time spent in a direct-to-consumer financial services company. The successful candidate will have ‘been there and done that' in a competing company, not an ad agency or an adjacent department/organization
- Fluency in MMM, incrementality testing, and geo-lift design with the ability to have direct conversation about the limitations of each
- Experience with products that require regulatory review of marketing materials
- Exceptional leadership, organizational and strategic thinking skills are essential
- Ability to build and sustain partnership with stakeholders both internal and external
- Proven experience managing an eight-figure budget across brand and performance with the ability to concisely describe how you allocated, measured impact and moved money to drive successful results
- Outstanding communication skills both verbal and written
- Master's degree with a concentration in Marketing is preferred
- Experience marketing to a 40+ demographic
- Experience activating major sponsorships and measuring impact
- A real point of view on AI in marketing operations, and evidence that you're already using it
Benefits
- Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package.
- Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.
- Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability.
- All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.
- Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.
Company Overview