Note: The job is a remote job and is open to candidates in USA. ECG Management Consultants is a leading healthcare consulting firm with over 50 years of experience. They are seeking a Vice President of Marketing to develop and execute a growth-oriented marketing strategy that enhances brand awareness and client engagement.
Responsibilities
- Define and lead a comprehensive marketing strategy aligned to firm priorities, growth targets, and sector focus areas
- Serve as the strategic bridge between division leaders, product leaders, and marketing, and align marketing strategy, priorities, and planning
- Partner with executive and division leadership to translate strategic objectives into targeted go-to-market plans
- Identify opportunities to strengthen market positioning, differentiate offerings, and expand share in priority segments
- Define and lead the firm’s product marketing strategy, with a focus on clearly articulating and packaging ECG’s analytics capabilities and differentiated offerings
- Partner with Analytics Hub and division leadership to translate complex capabilities into compelling, client-facing value propositions
- Ensure the firm’s digital presence reflects a modern, product-oriented narrative, showcasing analytics-driven insights, tools, and impact in a clear and accessible way
- Develop go-to-market strategies for new and evolving analytics offerings, including messaging, launch planning, and sales enablement
- Direct and evolve the firm’s brand, ensuring clarity, consistency, and differentiation across all channels
- Shape the firm’s voice and narrative, reinforcing thought leadership and market credibility
- Ensure alignment between firm strategy and brand strategy
- Oversee the design and execution of integrated marketing campaigns that drive awareness, engagement, and pipeline
- Strengthen digital marketing capabilities, including content strategy, social media, and web presence
- Partner closely with business development teams to align marketing efforts with revenue generation goals
- Lead the development of high-impact thought leadership aligned to the firm’s expertise and priorities as well as market trends
- Establish a structured, scalable content strategy that supports both brand building and demand generation
- Ensure the quality, relevance, and differentiation of all external-facing materials
- Oversee the firm’s events strategy, including hosted events, sponsorships, and industry presence
- Ensure events are aligned with strategic priorities and deliver measurable ROI
- Build and lead a high-performing marketing team, fostering a culture of accountability, innovation, and continuous improvement
- Establish clear KPIs and performance metrics to track marketing effectiveness and ROI
- Optimize marketing processes, tools, and technologies to support scale and efficiency
Skills
- 10 to 12+ years of progressive B2B marketing experience, including leadership roles in complex, matrixed organizations such as top-tier consulting, professional services, PE-backed services, or enterprise SaaS environments
- Bachelor's degree in marketing
- Proven success developing and executing enterprise marketing strategies that drive measurable growth, market positioning, and revenue impact
- Demonstrated ability to elevate and differentiate a firm's brand, positioning, and thought leadership in competitive markets
- Track record of building and scaling integrated demand generation programs that directly influence pipeline and align tightly with sales/business development
- Strong command of modern B2B marketing capabilities, including digital marketing, content strategy, and multichannel campaign execution
- Experience leading events and client engagement strategies that strengthen relationships and support commercial objectives
- Proven ability to build, lead, and develop high-performing marketing teams, with strong operational discipline and KPI-driven management
- Demonstrated ability to act as a strategic adviser to executive leadership and operate as a peer to senior business leaders in a matrixed environment
- Track record of helping reposition or modernize a firm's go-to-market approach, brand, or marketing function into a true growth engine
- Ability to travel up to 25% of the time
- MBA preferred
Benefits
- Annual incentive compensation program
- Medical, dental, and vision coverage
- 401(k) matching program
- Unlimited PTO
- Other wellness programs
Company Overview