Note: The job is a remote job and is open to candidates in USA. TruStage is dedicated to making a brighter financial future accessible to everyone, emphasizing a people-first approach. They are seeking a performance-driven senior marketing leader to own and scale their consumer growth engine, focusing on acquisition, engagement, retention, and lifetime value through innovative marketing strategies.
Responsibilities
- Own and Scale the End‑to‑End Consumer Growth Engine
- Drive profitable growth with clear accountability to CAC, LTV, IRR, retention, and revenue outcomes
- Attribute marketing actions directly to business results through disciplined measurement and optimization
- Lead AI‑first consumer marketing strategies, including precision targeting and segmentation, personalization, and next‑best‑action decisioning
- Build and scale personalized and predictive marketing capabilities that adapt experiences based on behavior, value, and intent
- Move the organization from static campaigns to journey‑based experiences that optimize engagement across the full lifecycle
- Scale high‑performing acquisition channels (e.g., digital, direct mail, partnerships) with strong unit economics
- Lead marketing mix optimization to continuously improve efficiency, reach, and incremental lift
- Ensure marketing spend follows customer value, reallocating investment toward the highest‑return journeys
- Build and optimize lifecycle marketing capabilities across CRM, email, personalization, and automated journeys
- Drive lifetime value expansion through cross‑sell, multi‑product adoption, and retention strategies
- Deliver 'surround‑sound' engagement that turns campaigns into cohesive, high‑performing customer journeys
- Launch and scale referral, advocacy, and loyalty programs to amplify organic growth
- Own B2B2C audience strategy and performance across partner‑led consumer journeys
- Partner with Brand, Creative and B2B Marketing to align consumer growth strategies with partner ecosystems
- Ensure consistent measurement and performance accountability across direct and partner‑driven growth motions
- Partner closely with Product, Analytics and Marketing Operations to align growth priorities and execution
- Lead, coach, and develop a high‑performing consumer growth and lifecycle organization
- Foster a culture of accountability, experimentation, and data‑driven decision‑making
Skills
- Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred
- 15+ years of progressive experience in consumer growth, lifecycle marketing, or performance marketing leadership roles
- Demonstrated experience owning and scaling full‑funnel consumer growth engines, with accountability for acquisition, retention, lifetime value, and unit economics
- Proven ability to design and operationalize AI‑first growth strategies, including personalization, precision targeting and segmentation, next‑best‑action, and predictive marketing
- Strong background in marketing attribution, experimentation, and measurement, with the ability to clearly link marketing actions to CAC, LTV, IRR, retention, and revenue outcomes
- Ability to influence and partner with senior leaders across Product, Distribution, Analytics, and P&L ownership in a complex, matrixed organization
- Demonstrated people‑leadership experience building and leading high‑performing, multidisciplinary teams with clear accountability for outcomes, performance management, and talent development
- Experience shifting organizations from campaign‑led execution to journey‑based, lifecycle‑driven marketing models
- Background in marketing mix optimization and spend reallocation based on customer value and incremental return
- Experience driving cross‑sell, multi‑product adoption, and loyalty strategies to expand lifetime value
- Experience operating across direct‑to‑consumer and B2B2C growth models, including partner‑led consumer journeys
- Experience in regulated or complex environments such as financial services, insurance, or banking
- Familiarity with modern growth technology stacks (CRM, CDP, personalization engines, experimentation platforms, analytics)
Benefits
- Annual incentive (bonus) plan
- Medical
- Dental
- Vision
- Employee assistance program
- Life insurance
- Disability plans
- Parental leave
- Paid time off
- 401k
- Tuition reimbursement
- Flexible workplace that allows for work-life balance
- Flexibility, including working in a place you prefer
- Invest in technology and other tools that will make hybrid working normal rather than an exception
Company Overview
Company H1B Sponsorship