Note: The job is a remote job and is open to candidates in USA. OpenLoop is a telehealth support solutions company co-founded by Dr. Jon Lensing and Christian Williams, aiming to streamline care delivery across various specialties. They are seeking a VP of Marketing, eComm to lead the eComm marketing organization, focusing on strategy, budget, and revenue generation while leveraging AI and advanced analytics.
Responsibilities
- Build and Lead: Establish the eComm marketing organization and manage a high-performing team of performance marketers, creatives, and analysts
- Channel Management: Execute and manage complex campaigns across multiple channels, including Meta, Google, and Affiliates
- Life Cycle Marketing: Own the full customer journey, including email, SMS, and abandoned cart recovery strategies
- Creative Iteration: Manage designers in the production of high volumes of video and static imagery, feeding performance data back into the creative cycle to optimize results
- Advanced Analytics: Build and manage the analytics infrastructure using Media Mix Modeling (MMM), incrementality testing, and other advanced statistical models
- AI Integration: Run end-to-end marketing operations using AI to drive efficiency and innovation
- Strategic Growth: Own demand generation analytics and "activation" campaigns to drive revenue from new customers
- Collaboration: Partner cross-functionally within our relatively flat organizational structure to bring new ideas to the table
Skills
- 10+ years of marketing experience, heavily focused on Direct-to-Consumer (DTC) or E-commerce environments
- Proven experience in AI-driven marketing operations is a requirement for this role
- Deep experience with metrics such as CAC, LTV, and payback periods, with the ability to use advanced modeling to drive these levers
- Recent experience (within the last 3 years) executing campaigns directly within ad platforms and marketing automation tools
- Proven ability to work independently and a comfort with 'creating the path' rather than just walking it
- Strong ability to communicate clearly across the team and at executive levels
- Experience in the Healthcare or Telehealth industry
- Previous agency experience is a plus
Benefits
- Medical, Dental, and Vision plans
- Flexible Spending/Health Savings Accounts
- Flexible PTO
- 401(k) + Company Match
- Life Insurance, Pet insurance, and more
Company Overview