Sales and Marketing Manager - Senior Living in Salem, OR

Job title: Sales and Marketing Manager - Senior Living in Salem, OR at Solista Senior Living by Cogir Oregon
Company: Solista Senior Living by Cogir Oregon
Job description: People taking care of people, that's who we are and what we do at Cogir Senior Living!About COGIR Management USA:Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members. At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!Position OverviewWe are hiring an experienced, fast-paced, and customer-obsessed Community Relations Director (Sales and Marketing Manager) for our beautiful community, Solista Salem, a part of our Solista Independent Living portfolio. We welcome candidates from hospitality or senior living sales who share our passion and mission to positively impact the lives of our seniors.Our Community Relations Director (Sales and Marketing Director) will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-range planning, to identify appropriate professional and non-paid referral sources, and establish referral relationships to generate qualified leads, to provide community tours, and ultimately grow revenue.In this role, the Sales Director also ensures customer satisfaction by answering all the daily inquiries/questions of the tenants, families, and prospective residents and touring the community daily (scheduled or walk-in tours). You will partner with the regional sales team to develop and execute marketing plans to achieve community occupancy goals.Compensation includes a base salary and a generous, accelerating commission structure!What Cogir has to offer you?

• Competitive salary and a generous, accelerating bonus structure.
• Training and career growth opportunities.
• Heath, Dental, and Vision insurance.
• Basic Life Insurance, covered by the employer.
• 401K Plan with a company match.
• Paid Vacation, Sick leave, and holidays.
• Employee Assistance Program
• Generous Employee Referral Bonus Program
• An inclusive, positive work environment where everyone has a voice
• Free meals at work and more!

What will you do as a Community Relations Director?

• Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
• Design, implement, and facilitate the annual marketing plan for the community with input and support from the Executive Director, corporate marketing, and operations teams.
• Develop and manage the lead base, responding to telephone inquiries, remotely and in real-time when possible.
• Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
• Conduct walk-in and scheduled tours with prospective residents or interested parties.
• Provide sales activity reports with documented lead status, closing needs, and next steps.
• Follow-up with all potential residents, referral sources, or interested parties.
• Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.
• Supervise, direct, and motivate all sales team members.
• Maintain a high degree of resident satisfaction by establishing relationships between residents, department heads, and staff.
• Understand the community's care regulations to ensure proper placement and education to prospects.
• Participate in and represent the community in outreach events, networking meetings, tradeshows, and other community functions.
• Monitor and maintain promotional item inventory; assess print advertising needs.
• Manage social media accounts.
• Carefully manage marketing budget, and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

If you have these qualifications, we'd love to chat:

• A positive team player mentality and passion for serving seniors!
• 3-5 years experience in senior living, preferably Assisted Living and/or Independent Living sales, hospitality, or healthcare sales preferred.
• Bachelor's Degree in Marketing, Business, or a related field is preferred, or an equivalent combination of experience and education is required.
• Has a proven track record in achieving and exceeding sales goals.
• Ability to manage time effectively, high initiative, and good judgment.
• Demonstrate professional ethics; with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
• Proficient in Microsoft Excel, Word, Outlook, and CRM.

About COGIR Management USA:COGIR Management USA, headquartered in Scottsdale manages nearly 90 senior living communities across 11 states and we continue growing. We are proud to be a leader in the senior housing industry nationwide, providing an exceptional quality of care, amenities, and team culture, where our residents and team members thrive.Our common goal is to make a positive difference in the lives of our residents, today and in the future. Our team identity is based on three pillars: Human Focus, Creativity, and Excellence. We offer a unique lifestyle approach to our living situation and are a company committed to continuing to improve.Apply today and become part of the Cogir Family!Job Posted by ApplicantPro
Expected salary: $55000 - 60000 per year
Location: Salem, OR
Job date: Fri, 23 May 2025 22:31:12 GMT
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