Job Description Summary
GE HealthCare is transforming healthcare through intelligent imaging, AI-enabled technologies, and connected care pathways. The Senior Digital Asset Designer will play a critical role in shaping the digital customer experience across the Advanced Imaging Solutions (AIS) portfolio.Reporting to the Head of Creative & Storytelling, this role is responsible for designing engaging digital experiences and scalable content assets that support product launches, demand generation, customer engagement, and commercial growth across MR, CT, Ultrasound, Molecular Imaging, Women’s Health, X-Ray, Procedural Guidance, Advanced Visualization, and Cardiovascular Information Systems (CVIS).
This position combines digital design expertise, customer-centric thinking, and strong visual storytelling capabilities to bring complex healthcare innovations to life across digital channels.
Job Description
Roles and Responsibilities
Digital Experience Design
- Design high-impact digital assets across customer-facing and internal platforms.
- Create assets for:
- Campaign landing pages
- Website experiences
- Email marketing programs
- Digital advertising
- Social media campaigns
- Interactive PDFs
- Sales enablement tools
- Customer nurture journeys
- Event and webinar promotion
- Apply UX and accessibility principles to improve engagement and usability.
Omnichannel Campaign Support
- Partner with downstream marketing teams to develop integrated digital campaign assets.
- Create modular content systems that support global, regional, and modality-specific marketing programs.
- Ensure digital assets align with campaign objectives and customer journey stages.
Visual Storytelling & Content Innovation
- Translate complex clinical and technical concepts into visually engaging digital experiences.
- Develop infographics, interactive content, animations, and data visualizations that support AIS storytelling.
- Support care pathway narratives that connect multiple imaging modalities and healthcare workflows.
Design Systems & Brand Governance
- Maintain consistency across all digital touchpoints through adherence to GE HealthCare brand standards.
- Contribute to digital design systems, templates, and component libraries.
- Ensure scalable and reusable design solutions across AIS campaigns.
Digital Operations & Performance Optimization
- Collaborate with marketing operations and web teams to optimize digital asset performance.
- Support A/B testing initiatives and continuous improvement efforts.
- Leverage analytics and engagement data to refine design approaches.
- Explore and implement AI-enabled creative tools that improve speed, personalization, and scalability.
Required Qualifications
- Bachelor’s degree in Graphic Design, Digital Design, UX/UI Design, Visual Communications, or related discipline.
- 5+ years of experience designing digital marketing assets and customer experiences.
- Advanced proficiency in Adobe Creative Cloud.
- Strong experience with Figma and collaborative design platforms.
- Experience designing responsive digital experiences across desktop and mobile environments.
- Strong portfolio demonstrating digital storytelling, campaign design, and customer-centric thinking.
- Understanding of accessibility standards and digital best practices.
Preferred Qualifications
- Experience within healthcare, medical technology, pharmaceutical, or life sciences industries.
- Experience supporting marketing automation platforms including Marketo, Salesforce Marketing Cloud, Eloqua, or similar technologies.
- Knowledge of web design principles and CMS environments.
- Experience developing interactive content, digital campaigns, and customer journey assets.
- Familiarity with AI-enabled design tools and content generation platforms.
- Experience working within global matrix organizations.
Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain employees.
Relocation Assistance Provided: No
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