Your impact
At Handshake, our mission is to democratize access to opportunity for both job seekers and employers—and small businesses are a key part of that ecosystem. As Senior Growth Marketing Manager, Lifecycle, you’ll lead the strategy and execution of programs that engage, convert, and retain our self-serve employer audience. Your work will focus on driving and communicating value for these users through onboarding, targeted lifecycle messaging, and data-informed experimentation. This is a highly cross-functional role that plays a critical part in scaling our product-led growth.
Your role
Own the strategy, execution, and performance of lifecycle marketing programs that drive engagement, conversion, and retention of self-serve employers.
Partner with Product, Marketing, and Growth stakeholders to craft cohesive product-led growth strategies and align experiences across out-of-product touchpoints and in product.
Develop segmentation and traffic control strategies that ensure users receive only the most relevant messaging at the right time in their journey.
Build and maintain lifecycle tool infrastructure, processes, and best practices to improve the health of our channels.
Leverage insights from product marketing, brand, user research, and analytics to ensure we’re addressing user needs.
Your experience
5+ years of experience in lifecycle, growth, or digital marketing within a B2B or B2C SaaS or other product-led company with a large user base.
Experience planning, building, and experimenting with lifecycle programs—both triggered and one-off—across the full user journey from onboarding through re-engagement.
Hands-on expertise using and managing lifecycle platforms such as Iterable, Braze, Salesforce Marketing Cloud, or similar tools.
Strong analytical skills with experience in experimentation, including A/B and holdout testing, and comfort working with data platforms like Looker, Amplitude, or SQL.
Proven ability to collaborate effectively with cross-functional teams including Product, Engineering, Analytics, Product Marketing, and Brand.