Unlock Your Career Potential at GOBankingRates.com
GOBankingRates.com is a pioneering destination for personal finance news and information, empowering millions of readers to make informed financial decisions. Since its inception in 2004 by Jeff Bartlett and Brett Rossmann, the platform has evolved into a multi-media content powerhouse, covering various aspects of personal finance through curated editorial content, engaging videos, and insightful podcasts. As a leader in the industry, GOBankingRates is now seeking a highly skilled and passionate Senior Managing Editor, SEO to drive its editorial strategy forward.
About the Role
As a Senior Managing Editor, SEO on the Audience Development team, you will play a crucial role in shaping an SEO-first editorial strategy that prioritizes authenticity, EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), and operational excellence. With a strong background in managing SEO editorial teams and a deep understanding of personal finance topics, you will lead impactful initiatives that elevate the editorial process and drive audience engagement to new heights.
Key Responsibilities:
- Develop and lead the execution of an SEO-first operational playbook for editorial, defining operational metrics, managing the team, and leveraging workflow data to optimize internal processes and output.
- Build an SEO-first editorial culture grounded in data-driven insights, leveraging emerging technologies to uplevel content quality and workflow efficiencies.
- Evaluate and refine SEO workflows, building hypotheses for automation tools to drive productivity and optimize editorial processes.
- Collaborate with Audience Development leadership, Brand, and Features Editorial teams to architect brand identities and ensure continuity across SEO editorial content.
- Work closely with SEO, Design, and Product teams to ensure page components align with EEAT strategy, supporting high-quality content creation and audience engagement.
- Lead and manage the day-to-day workflow and budget for the SEO Editorial team, consisting of internal employees and freelance personal finance experts.
- Cultivate a network of subject matter experts to contribute to the helpfulness and authority of content across financial categories.
- Partner with SEO leadership to build comprehensive quarterly content roadmaps that capture target consumers in the SERP.
- Partner with product and engineering stakeholders to ensure new bodies of work attached to the CMS are executed to uphold the needs of the Editorial team and maintained to embrace the latest technology opportunities.
Essential Qualifications:
To succeed in this role, you must possess:
- A minimum of 3 years of SEO editorial experience working on 'Your Money, Your Life' Personal Finance content, with a deep understanding of personal finance topics, trends, and consumer needs.
- 8 years of total editorial people management experience, with a proven ability to lead and inspire diverse editorial teams.
- 5 years of SEO editorial experience overall, with demonstrated success in crafting and executing SEO strategies that elevate content visibility and drive organic growth.
- Strong attention to operational detail, with a deep understanding of measuring operational efficiency for editorial teams and a passion for integrating analytics into editorial roadmaps.
Preferred Qualifications:
- Innovative thinker with a forward-thinking approach to editorial practices, embracing emerging technologies and trends.
- Results-oriented mindset with a focus on measurable outcomes, consistently analyzing performance metrics to refine strategies.
- Proactive problem solver with a bias for action, adept at identifying challenges and implementing practical solutions swiftly.
- Exceptional communication and collaboration skills, with a proven ability to work effectively across departments.
Skills and Competencies:
The ideal candidate will possess a unique blend of skills and competencies, including:
- A deep understanding of SEO principles and best practices.
- Experience with workflow management tools like Jira and SEMRush.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Excellent communication and leadership skills, with the ability to inspire and motivate a diverse team.
- A passion for staying up-to-date with the latest trends and technologies in the personal finance and SEO industries.
Career Growth Opportunities and Learning Benefits:
As a Senior Managing Editor, SEO at GOBankingRates, you will have the opportunity to:
- Lead impactful initiatives that drive business growth and audience engagement.
- Develop and refine your skills in SEO, editorial strategy, and team management.
- Collaborate with cross-functional teams to drive shared goals and objectives.
- Stay at the forefront of industry trends and emerging technologies.
Work Environment and Company Culture:
GOBankingRates is a dynamic and innovative company that values:
- A flexible, hybrid remote work arrangement that promotes work-life balance.
- A culture of leadership, high initiative, creativity, and passion.
- A collaborative and inclusive work environment that encourages growth and development.
Compensation, Perks, and Benefits:
GOBankingRates offers a competitive salary range of $120,000 - $140,000 annually, depending on job-related knowledge, skills, experience, and location. In addition, the company provides:
- Awesome medical, dental, and vision plans with heavy employer contribution.
- Paid maternity leave and paternity leave programs.
- Paid vacation, sick days, and holidays.
- Company funding for outside classes and conferences to help you improve your skills.
- Contribution to student loan debt payments after the first year of employment.
- 401(k) plan with employer matching up to 4% of your salary after the first year.
Join Our Team!
If you're a passionate and experienced Senior Managing Editor, SEO looking to drive business growth and audience engagement, we want to hear from you! Apply today and let's build the future together.
GOBankingRates is an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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