Senior Marketing Technology Specialist (Employer of Record)

Credit Acceptance is proud to be an award-winning company with workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies in the United States.

In this role, you will work as a dedicated member of a globally distributed team, partnering closely with business partners in the U.S. to design, build, and scale solutions that directly impact our customers and operations. While your legal employer will be our EoR partner, you will be fully integrated into our Credit Acceptance team for day-to-day work and collaboration.

We are seeking a skilled and motivated Senior Marketing Technology Specialist to help drive Credit Acceptance’s digital transformation. In this role, you will play a key part in expanding and optimizing our Adobe Experience Cloud ecosystem—including Adobe Analytics, Customer Journey Analytics (CJA), and Adobe Experience Platform (AEP)—while supporting broader marketing technology capabilities and enabling data-driven decision-making across the organization.

You will partner with cross-functional teams to design, implement, and monitor marketing initiatives powered by AEP, while also supporting tagging strategies across web properties to measure user engagement, personalization, and performance. This role offers the opportunity to build and scale a best-in-class MarTech ecosystem, directly influence how we understand and engage with our customers, and make a meaningful impact on both the organization and your career growth.

This position will work remotely from India.

Outcomes and Activities:

Adobe Platform & Data Strategy

• Design, maintain, and enhance AEP schemas, datasets, and data models to support marketing and analytics use cases
• Partner with engineering to ensure accurate data collection, tagging, and ingestion across Adobe platforms
• Support the evolution and adoption of Customer Journey Analytics (CJA), including defining outcomes, activities, and validating data parity to support a smooth transition during interim periods
• Ensure alignment of data architecture, identity strategies, and measurement frameworks
• Assist in establishing and maintaining QA automation standards and pipelines for website tagging and data validation

Analytics & Reporting

• Partner with the Analytics team to define and catalog data captured in eVars, props, and AEP, enabling consistent and scalable reporting for downstream teams
• Enable self-service analytics by defining architecture to support standardized measurement approaches across teams
• Partner with the Analytics team to support exploratory data analysis and ensure implementations are scalable and well-governed

Measurement Design & Governance

• Translate measurement plans from Analytics and other teams into implementation requirements for engineering
• Define and document how these requirements fulfill KPIs, including the variables and tracking standards
• Maintain and evolve solution design and tracking documentation
• Identify and resolve gaps or ambiguities in tracking and reporting requirements

• Partner with marketing, product, analytics, and engineering teams to understand upcoming initiatives and identify opportunities to enhance data collection and measurement capabilities

Agile & Compliance

• Contribute to Agile sprint planning and execution
• Support data governance and compliance efforts, including proper data storage and usage practices
• Ensure solutions are scalable, maintainable, and aligned with enterprise standards

Competencies: The following items detail how you will be successful in this role.

• Customer Empathy: The ability to understand the perspectives, pain points, and experiences of customers. It involves actively putting oneself in the customer's shoes, comprehending their needs and challenges, and using that understanding to provide a better, more customer-centric experience.
• Engineering Excellence: Bringing great craftsmanship and thought leadership to deliver an outstanding product that delights customers and solves for the business. This involves the pursuit and achievement of high standards, best practices, innovation, and superior solutions.
• One Team: A collaborative approach across the organization, where individuals work together seamlessly, without boundaries, as a single, cohesive team. Shared goals, open communication, and mutual support create a sense of collective purpose, enabling teams to navigate challenges and pursue shared objectives more effectively.
• Owner's Mindset: Adopting a set of behaviors that reflect a sense of responsibility, accountability, strategic thinking, and a proactive approach to managing your domain. As an owner, you understand the business and your domain(s) deeply and solve for the right outcome for the domain(s) and the business.

Requirements:

• Bachelor’s degree in Computer Science, Information Systems or closely related field of study; or equivalent work experience
• 3+ years of experience in web analytics platforms such as Adobe Analytics, Google Analytics, or similar tools
• 3+ years of experience in digital analytics implementation and tag management
• Experience creating and maintaining validation dashboards within web analytics tools
• Experience with web analytics, data management, and attribution tools
• Familiarity with the Adobe Experience Cloud and Adobe Experience Platform, including reporting in Analysis Workspace within Adobe Analytics and Customer Journey Analytics

Preferred:

• Demonstrated proficiency building workspaces and reporting structures within Adobe Analytics, Customer Journey Analytics and other marketing technologies
• Strong SQL skills and experience working with large behavioral datasets, especially mixed B2B & B2C datasets and identity models
• Hands-on experience with Adobe Experience Platform (AEP), including schema design, dataset management, Real-Time Customer Profile & identity resolution
• Experience designing and maintaining an Adobe Journey Optimizer implementations and reusable components to support adoption by non-technical teams
• Experience with AEP Query Service
• Familiarity with JavaScript, TypeScript, Node.js
• Experience with AWS services and backend service development
• Experience with high-throughput data processing pipelines
• Experience with reporting and ad hoc analysis
• Experience working closely with Marketing and Product organizations
• Familiarity with applying AI/ML (including Adobe Intelligent Services and external models) to improve customer insights, segmentation, and predictive analytics within marketing technology platforms.

Knowledge and Skills:

• Strong analytical skills with the ability to synthesize raw data into clear, actionable insights
• Ability to translate business requirements into scalable, technically sound measurement frameworks and reporting solutions aligned to business needs
• Understanding of API integrations and how they support data collection and system interoperability
• Understanding of site optimization, product development, usability, and user experience principles
• Understanding of web security standards, customer privacy, and compliance requirements
• Understanding of the digital measurement ecosystem and key performance metrics
• Proactive problem-solving mindset with the ability to identify opportunities for optimization, automation, and continuous improvement
• Openness to feedback and commitment to continuous learning and professional development
• Ability to collaborate effectively across teams to deliver data-driven outcomes
• Strong communication skills, with the ability to translate complex analytical information into clear recommendations for all levels of the organization, including senior leadership
• Ability to quickly understand business strategy and operating models

CTC Range: ₹ 34,76,326 - ₹ 55,62,122

Total Compensation (CTC): Final CTC will be shared during the offer stage and will include all compensation components in detail as per EoR vendor's structure.

Final compensation within the range is influenced by many factors including role-specific skills, depth and experience level, industry background, relevant education and certifications.

INDENGLP

This role is hired through an Employer of Record (EoR) partner in India.

• You will be legally employed in India through our EoR partner

• While your legal employer is the EoR partner, you will work full-time and be fully aligned to Credit Acceptance

• Your day-to-day work, responsibilities, and performance expectations will be consistent with our global team members

• You will receive locally compliant payroll, benefits, and statutory coverage through the EoR partner

Our Company Values:

To be successful in this role, Team Members need to be:

• Positive by maintaining resiliency and focusing on solutions.

• Respectful by collaborating and actively listening.

• Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions.

• Direct by effectively communicating and conveying courage.

• Earnest by taking accountability, applying feedback and effectively planning and priority setting.

Expectations:

• Regularly overlap with U.S. business hours to support collaboration with global team members.

• Remain compliant with our policies, processes and guidelines

• All other duties as assigned

• Attendance as required by department

Play the video below to learn more about our Company culture.

Originally posted on