We are a software development organization specializing in showing customers what they get before they buy.
We have built an innovative Countertop Visualizer web application. We have landed multiple large clients ($50-$150M ARR).
The tool is generating fantastic top-of-funnel engagement. Users love interacting with the tool, but we are seeing a massive drop-off right before the final step.
Digital window shoppers are viewing thousands of materials, but they are failing to convert into actionable, high-intent leads.
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About the Project:
Our web app allows users to upload a photo of their own kitchen (or use a template), apply various countertop materials, and visualize the transformation in real-time through a 3-step flow.
The technology works beautifully, but the user journey is failing to capture their information at the critical moment.
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What We Need:
We are looking for a seasoned UX/UI and Conversion Rate Optimization (CRO) expert with proven success specifically in the kitchen and bath marketplace.
You must have a proven track record of optimizing the entire funnel experience for maximum conversion from top to bottom.
We don't just need a general digital marketer, we need a strategist who deeply understands the buyer psychology associated with high-ticket home improvement and remodeling decisions.
We are looking for an ongoing relationship with someone to optimize all funnels/web apps that we create in this space to maximize conversion rates.
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Key Responsibilities:
- Comprehensive Funnel Audit: Analyze our current 3-step visualization and quote-request flow to identify exactly why users are abandoning the process.
- End-to-End CRO Strategy: Propose and wireframe actionable UI/UX tweaks, micro-copy adjustments, and user-flow overhauls designed to maximize conversion from the first click to the final lead submission.
- Lead Capture Optimization: Restructure our lead magnets (such as our currently underperforming "Free Resource" prompts) and strategically position our "Get Quote" calls-to-action to capture user data earlier and more naturally in the flow.
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Ideal Candidate Profile:
- Demonstrated portfolio of successful CRO projects specifically within the kitchen, bath, or broader home improvement e-commerce sector (e.g., countertops, cabinets, flooring).
- Deep expertise in user experience (UX) and utilizing behavioral data to drive design decisions.
- Proven ability to transition users from a "playground/exploration" mindset into a "ready to buy/request quote" mindset.
- Bonus if you’ve worked with vendors for Home Depot or Lowes.
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To Apply:
Please begin your proposal with the phrase "K&B Funnel Expert."
In your cover letter, please provide a brief case study or specific example of how you successfully optimized a lead generation or sales funnel within the kitchen and bath industry.
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