The Mission
Berry Law is looking for a VA Sales Agent who thrives in a competitive, mission-driven environment and is passionate about helping Veterans take the next step toward securing the benefits they've earned through their service.
The VA Sales Agent converts prospective Veteran clients into Berry Law clients by delivering a white-glove intake and consultation experience, building trust quickly, and consistently meeting or exceeding sales targets. This role ensures Veterans feel heard, respected, and confident that Berry Law will fight for them.
Key Outcomes (Accountabilities)
1. Revenue & Conversion Performance
Meet or exceed monthly and quarterly sales conversion targets while consistently converting qualified Veteran leads into retained clients. Maintain disciplined follow-up to maximize every conversion opportunity.
Success Metrics:
- Conversion rate targets met or exceeded
- Monthly and quarterly sales targets achieved
- Lead-to-client conversion velocity
2. Veteran Experience Excellence
Deliver a white-glove intake experience that reflects Berry Law's mission of serving warriors and champions. Every interaction should leave Veterans feeling valued, understood, and confident in their decision to work with Berry Law.
Success Metrics:
- Client satisfaction scores (CSAT/NPS)
- Professional communication quality across phone, email, and text
- Positive feedback and testimonials from prospective and retained Veteran clients
- First-call resolution rate
3. Lead Management & CRM Discipline
Maintain accurate, real-time documentation of all Veteran client interactions and sales activity to ensure a strong and reliable sales pipeline. Treat the CRM as the single source of truth for client relationships.
Success Metrics:
- 100% documentation of interactions in CRM within 24 hours
- Timely follow-up on inbound and outbound leads (within SLA)
- Accurate pipeline management and forecasting
- Lead response time and follow-up cadence adherence
4. Sales Process Execution
Execute Berry Law's proven VA sales process with precision while continuously improving through coaching, training, and self-assessment. Master the art of consultative selling that prioritizes Veteran needs.
Success Metrics:
- Adherence to sales scripts and consultation structure
- Demonstrated improvement through coaching sessions
- Active participation in sales training and development programs
- Call quality scores and peer review feedback
5. Team Contribution & Culture
Contribute to a high-performance, competitive team environment aligned with Berry Law's mission and values. Lift others while pursuing personal excellence.
Success Metrics:
- Collaboration effectiveness with intake, legal, and marketing teams
- Positive contribution to team culture and morale
- Support of team sales targets and collective initiatives
- Knowledge sharing and mentorship of new team members
Competencies (What A Players Demonstrate)
Competitive Drive
- Strong internal motivation to win and achieve targets
- History of success in competitive environments (sales, athletics, academics, military service)
- Thrives on performance metrics and leaderboards
Military & Veteran Cultural Competency
- Understanding of military culture, rank structure, and Veteran experiences
- Ability to connect authentically with Veterans and their families
- Respect for service and genuine passion for helping those who served
- Familiarity with VA terminology and benefits landscape (or eagerness to learn)
Curiosity & Listening Skills
- Asks insightful, open-ended questions to understand Veteran needs deeply
- Actively listens without interrupting
- Adapts communication style based on client personality and situation
Coachability
- Welcomes feedback and implements coaching quickly
- Demonstrates continuous improvement week over week
- Seeks out learning opportunities proactively
Adaptability
- Thrives in a fast-paced, evolving environment
- Quickly learns VA disability claims processes and terminology
- Pivots strategy based on client feedback and market conditions
Persistence & Tenacity
- Follows up consistently without being pushy
- Demonstrates resilience when facing objections or rejection
- Maintains positive attitude through ups and downs
Professional Communication
- Clear, confident, and empathetic communication via phone, email, and text
- Ability to build rapport quickly and establish trust with Veterans
- Adjusts tone and approach based on Veteran needs and emotional state
Mission Alignment
- Genuine passion for serving Veterans and their families
- Understands and embodies Berry Law's core values
- Takes pride in being part of something bigger than a paycheck
Ideal Candidate Background
Required:
- Proven success in sales or other competitive, performance-driven environments
- Experience in customer service, sales, athletics, leadership roles, or military service
- Comfortable working with sales metrics, KPIs, and performance targets
- Ability to work independently while contributing to team success
- Strong organizational skills and attention to detail
Strongly Preferred:
- Military member, veteran, spouse, dependent, or relative
- Personal understanding of VA benefits system or military lifestyle
- Experience working with Veteran populations
- Background in government benefits, social services, or advocacy work
Also Preferred:
- Experience using CRM systems (Salesforce, HubSpot, Clio, etc.)
- Prior intake, legal sales, or client-facing sales experience
- Background in consultative or solution-based selling
- Experience in high-stakes or emotionally sensitive client interactions
Work Environment
- Schedule: Full-time, Monday–Friday (some flexibility for Veteran client needs)
- Location: In-office or remote opportunities available depending on performance and tenure
- Culture: Fast-paced, performance-driven sales environment with a collaborative team culture focused on winning and serving Veterans
- Team Structure: Report to Sales Manager; collaborate closely with VA intake coordinators, attorneys, and marketing team
Compensation & Benefits
Berry Law offers competitive compensation and performance incentives designed to reward top performers:
Compensation:
- Competitive base salary
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and paid holidays
- Life and disability insurance
- Employee Assistance Program (EAP)
About Berry Law
Berry Law is proud to be recognized as:
- Inc. 5000 Fastest Growing Companies (6 consecutive years)
- Law Firm 500 Honoree (5 years)
- Department of Labor HIRE Vets Award Recipient
- Secretary of Defense Pro-Patria Award Recipient
- U.S. World News Best Companies to Work For Recipient
We are a Veteran-owned and led law firm dedicated to serving those who have served our country. Our team is built on the values of integrity, excellence, and relentless advocacy.
is an Equal Opportunity Employer.
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