WHO WE ARE
The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and a clip report at the end of the month.
Interdependence is rebuilding it from the ground up. Interviewed, our proprietary platform, analyzes 300,000+ stories every day across a network of 250,000 journalists. We turn earned media into something measurable, repeatable, and worth paying for — and apply the same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one result.
Forbes named us one of America's Best PR Agencies. Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healthcare, tech, B2B, travel and entertainment.
We move fast. The best argument wins. We hire for sharp thinking, real craft, and ownership from day one. If you want comfortable, this isn't the place. If you want to win, build with us.
THE ROLE
We are seeking an accomplished and strategic leader to join the team as a Vice President, Health & Lifestyle. This role requires a seasoned professional with deep expertise in the healthcare industries, outstanding communication skills, and a proven track record in client management and team leadership. As the Vice President, you will spearhead PR initiatives for our clients, lead thought leadership, drive business growth, and deliver impactful results that enhance their reputation and visibility in the market.
KEY RESPONSIBILITIES
- Leadership: Provide visionary leadership and strategic direction for the financial services, law and business industries, guiding team members to achieve excellence and drive results.
- Client Management: Cultivate and maintain strong relationships with financial services, law, and business clients, serving as the primary point of contact and ensuring delivery of high-quality PR services.
- Strategy Development: Develop comprehensive PR strategies tailored to each client's objectives and target audience, leveraging industry knowledge and market insights.
- Campaign Execution: Oversee the implementation of PR campaigns, including media relations, thought leadership initiatives, crisis communications, and executive visibility programs.
- Team Management: Lead, mentor, and empower a team of PR professionals specializing in financial services, fostering a collaborative and supportive work environment.
- Media Relations: Build and maintain relationships with key financial, law, and business media contacts, securing impactful placements in top-tier outlets and financial publications.
- Thought Leadership: Position clients as industry thought leaders through strategic content development, speaking opportunities, and participation in relevant industry events and conferences.
- Crisis Communications: Develop and implement crisis communication plans to safeguard clients' reputation and mitigate reputational risks in the event of crises or negative publicity.
- Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization and continuous improvement.
QUALIFICATIONS
- Minimum of 15 of experience in public relations, with a focus on the healthcare and lifestyle industries.
- Proven track record of successfully managing PR campaigns for financial services, law or business clients, with measurable results in media placements and client satisfaction.
- Strong leadership and management skills, with the ability to inspire and motivate a team to achieve excellence.
- Excellent communication skills, both written and verbal, with the ability to craft compelling narratives and communicate complex financial concepts effectively.
- Strategic thinker with a deep understanding of the healthcare industry.
- Extensive network of media contacts and industry connections within the financial services, law or business sector.
- Results-oriented with a passion for delivering high-quality work and exceeding client expectations.
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