Job Description:
• Own and maintain all Paleovalley and Wild Pastures web properties, ensuring content is current, UX is seamless, and design reflects our brand and mission
• Manage and optimize our custom-built, non-Shopify ecommerce experience using proprietary tools and internal systems
• Maintain clear site architecture, intuitive navigation, and strong technical fundamentals (tag hygiene, performance, accessibility)
• Analyze behavior, funnel performance, and conversion data to identify friction points and high-impact improvements across landing pages, PDPs, carts, and checkout flows
• Design and execute A/B and multivariate tests with clear hypotheses, KPIs, and reporting
• Develop and refine landing pages and PDP enhancements using HTML/CSS/JavaScript and internal tools
• Use analytics and behavior tools (GA, Hotjar, heatmaps, session recordings, SEO platforms) to diagnose issues and prioritize tests
• Communicate insights and recommendations clearly to stakeholders and leadership
• Partner with marketing, design, development, and lifecycle teams to implement winning variations and new experiences
• Help shape a digital experience that supports both rapid DTC growth and expanding retail presence
• Stay current on CRO, personalization, DTC trends, and evolving search behaviors—including AI-driven discovery.
Requirements:
• 5+ years of hands-on conversion rate optimization experience for DTC or ecommerce brands with proven performance wins
• Experience working in custom or proprietary ecommerce systems (not just Shopify or plugin-driven ecosystems)
• Proven ability to analyze user behavior and funnels to identify issues and design high-impact tests
• Ability to wireframe and prototype experiments (Figma, Optimizely, VWO, Google Optimize or similar)
• Comfortable with HTML, CSS, and JavaScript; deeper development experience is a plus
• Strong analytical mindset and ability to make clear, evidence-based recommendations
• Excellent collaboration, project management, and written communication skills.
Benefits:
• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
• Generous Paid time off to support balance and rest
• Paid sick time for when you need it
• Six (6) paid holidays each year
• Paid parental leave for growing families
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
• 401(k) with up to a 4% company match after one year of service
• Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others
Apply Now
Apply Now