Country Growth & Marketing Consultant – UK & Ireland
📍 EMEA (Remote, ex. Ireland)
🔎 This role is being recruited on behalf of our client as part of a confidential search.
About the Role
We are supporting our client—an international leader in digital mental health—in the search for a Country Growth & Marketing Consultant (UK & Ireland). The company’s mission is to expand access to high-quality mental health care worldwide through innovative online services.
In this role, you will drive strategic growth across the UK and Irish markets, build brand presence, and lead cross-functional initiatives across marketing, product, localization, partnerships, and regional strategy. This position requires a seasoned marketing leader with strong go-to-market expertise, deep consumer insight, and the ability to influence global stakeholders.
Key Responsibilities
Brand, Market & Growth Strategy
- Build and strengthen the brand across the UK and Ireland,
- Develop and execute long-term growth, marketing, and localization strategies,
- Manage and optimize a significant multi-million-dollar regional marketing budget,
- Lead the regional marketing roadmap while influencing global teams and priorities.
Marketing Execution & Cross-Functional Leadership
- Oversee the media mix across all channels, including: Paid Search, Facebook, TikTok, TV, Podcasts, Radio,
- Identify, negotiate, and manage partnerships with local marketing partners,
- Plan and execute growth initiatives to drive user acquisition and brand trust,
- Collaborate closely with global teams across marketing, product, compliance, clinical operations, and provider acquisition,
- Use data, business cases, and consumer insight to champion market growth,
- Manage supply and demand balance across the UK & Ireland.
Research & Localization
- Conduct market, competitor, and consumer research to inform product positioning,
- Support the development of localized product experiences and campaigns.
Requirements
- 10+ years of experience in consumer marketing with substantial budget ownership (multi-million dollar scale),
- 5+ years of experience in fast-paced technology or digital-first companies,
- Deep understanding of consumer attitudes and behavioral drivers in the UK and Ireland,
- Strong cross-functional leadership and stakeholder management skills,
- Proven ability to drive multi-channel acquisition strategies.
Bonus (Preferred but Not Required)
- Experience in subscription or marketplace business models,
- Experience in the health tech ecosystem,
- Background in high-growth or scale-up environments.
Working Style
- Fully remote work environment based in the EMEA region (Excluding IRELAND), with occasional travel as needed
- Ability to collaborate asynchronously with global teams across multiple time zones
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