Note: The job is a remote job and is open to candidates in USA. On Location is a global leader in premium experiential hospitality, and they are seeking an experienced B2B Content Marketing Manager. This role involves leading the development and execution of B2B content that supports awareness, engagement, and revenue goals across digital channels, while collaborating with various teams to create compelling storytelling and sales-driven content.
Responsibilities
- Lead the creation of B2B marketing content that supports hospitality sales, partner engagement and premium client experiences
- Develop integrated content to support conversion across digital channels including paid media, email campaigns, landing pages and account based marketing
- Partner with sales and product marketing teams to translate hospitality offerings and packages into compelling conversion-oriented messaging for corporate audiences
- Identify storytelling opportunities tied to major sporting moments, hospitality trends and cultural conversations
- Ensure all content reflects the brand voice and adheres to Olympic and partner guidelines
- Own and manage the B2B marketing content calendar across digital, email, web, social and partner/agency channels
- Partner with design, photography, and video teams to produce premium marketing assets and campaign materials
- Ensure content is optimized for different platforms and audience segments, throughout the stages of the customer journey
- Track asset needs (images, testimonials, campaign visuals) and work with creative resources to keep materials fresh and relevant
- Support adaptations of marketing assets for different audiences (corporate buyers, agencies, international markets)
- Monitor trends and industry news across sports, luxury hospitality and entertainment to identify new content and campaign opportunities
- Track Olympic and rightsholder milestones to inform timely and culturally relevant B2B marketing initiatives
- Analyze campaign and content performance metrics, including engagement, clickthrough rate, and MQL generation to optimize future campaigns
- Share trends, competitive insights and emerging content strategies for luxury and sports marketing with the broader On Location team
- Work closely with marketing and sales leadership to identify content needs that accelerate pipeline growth and support client conversion
- Ensure campaign execution aligns with revenue goals, deposit campaigns, and sales milestones across Core and Olympic properties
- Maintain reporting and documentation on content and campaign results, audience insights and content best practices
Skills
- 3-5 years of experience in B2B content marketing, preferably in sports, luxury hospitality, or premium events
- Strong organizational and project management skills; comfortable managing multiple workstreams
- Strong writing, storytelling and editorial skills with the ability to adapt messaging across audiences and channels
- Excellent written and verbal communication skills with a sharp eye for detail
- Comfortable working cross-functionally with creative, sales, partnerships, marketing and executive stakeholders
- Familiarity with CRM, CMS, email marketing, analytics and project management platforms
- Passion for sports, live events, and premium experiences; interest in global campaigns and international markets
- Experience working with agencies, sponsorship partners, or high-net-worth clientele
Benefits
- 5% annual bonus opportunity
- Short- and long-term incentives
- Growth and developmental opportunities
- Robust benefits, such as health care, retirement, vacation and other paid time off
- Reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws
Company Overview