Note: The job is a remote job and is open to candidates in USA. ampliFI Loyalty Solutions is seeking a versatile, execution-focused Content Campaign Marketing Specialist who will own the full content lifecycle and drive paid media campaigns across key B2B marketing channels. This role requires producing high-quality content and executing marketing strategies that engage decision-makers in the financial and loyalty sectors.
Responsibilities
- Serve as ampliFI’s lead writer, producing high-quality content across channels, including social media, blogs, newsletters, case studies, whitepapers, and sales materials
- Own content from brief through final delivery, ensuring accuracy, clarity, and alignment with brand voice
- Partner with design to develop visually compelling, on-brand assets
- Proactively identify content needs and bring forward recommendations based on business priorities
- Support internal communications to ensure clarity and consistency across the organization
- Own execution of B2B marketing campaigns and promotional initiatives from planning through launch
- Manage timelines, assets, and cross-functional coordination to ensure projects are delivered on time and at a high standard
- Execute content distribution across key channels (LinkedIn, website, email, etc.)
- Identify gaps, follow up with stakeholders, and keep initiatives moving without delays
- Execute Google Ads campaigns, including setup, asset coordination, keyword alignment, and performance monitoring
- Apply established frameworks to efficiently build and optimize monthly campaigns
- Support LinkedIn Ads campaigns, including creative coordination and campaign setup
- Monitor paid media performance and make data-driven optimizations to improve results over time
- Develop and publish thought leadership content that supports ampliFI’s positioning in financial services and loyalty (case studies, blogs, LinkedIn newsletters, etc.)
- Synthesize competitive research, industry insights, and product capabilities into relevant, performance-driven content
- Take initiative in identifying topics, angles, and opportunities to strengthen ampliFI’s voice in the market
- Maintain and update website content to improve clarity, engagement, and SEO/AI search performance
- Track and report on content and campaign performance across key channels (website, social, paid media, competitor benchmarking)
- Monitor performance trends and proactively recommend optimizations
- Use data to refine messaging, content, and campaign execution over time
Skills
- Bachelor's degree in Marketing, Communications, or a related field—or equivalent experience
- 3–5 years of experience in B2B content marketing, digital marketing, or a related role
- Hands-on experience managing Google Ads campaigns
- Exceptional writing and editing ability, with strong storytelling skills and the ability to adapt tone and style across formats
- Experience creating and executing campaigns that drive measurable growth and engagement
- Proficiency with digital marketing tools (Google Analytics, Google Ads, WordPress)
- Superior organizational skills with the ability to manage multiple projects and deadlines without losing focus or accuracy
- Experience with LinkedIn Ads or other paid social platforms
- Background in financial services, payments, fintech, or loyalty/rewards
- Familiarity with Adobe Creative Cloud
- Experience working in a lean marketing team with broad ownership across multiple channels
Benefits
- Competitive pay plus 401(k) with employer match
- Medical, dental, vision, and life insurance
- Voluntary café plans, including voluntary life, accident, hospital, critical care, and parking/transit options
- Tuition Reimbursement
- Paid time off, company holidays, and parental leave
- Employee Assistance Program
- Hybrid work environment with flexible hours
- Onsite perks including gym access and snacks
- Employee recognition programs celebrating milestones and achievements
- Growth opportunities within a supportive, team-oriented environment
Company Overview