Note: The job is a remote job and is open to candidates in USA. CVS Health is building a world of health around every individual, and they are seeking an Executive Director, Consumer Growth & Marketing for Health100. This role is responsible for building and scaling the consumer growth engine, driving awareness and engagement, and ensuring that the marketing strategy translates into measurable growth outcomes.
Responsibilities
- Own and lead the end-to-end consumer growth strategy and execution, driving awareness, adoption, engagement, and retention
- Translate product capabilities into clear, compelling consumer value propositions and experiences
- Build and scale the consumer marketing function, including team, operating model, and core capabilities
- Drive full-funnel marketing across acquisition, onboarding, engagement, and lifecycle programs
- Build and continuously optimize a scalable consumer growth engine using performance data and experimentation
- Lead cross-functional integration with Product, Digital, Analytics, and Experience teams
- Manage outside agency partners to ensure strong strategic alignment, high-quality execution, and efficient ways of working
- Partner closely with marketing teams across CVS Health to align plans, leverage enterprise capabilities, and ensure a coordinated consumer experience
- Develop high-quality, executive-ready materials that communicate strategy, plans, and performance
- Define and operationalize success metrics tied to adoption, engagement, and retention outcomes
- Operate as a player-coach, leading strategy while creating and refining materials directly
Skills
- 12+ years of experience in consumer marketing, growth marketing, or product marketing, ideally in digital or technology environments
- Demonstrated experience building and scaling marketing teams, functions, and operating models
- Proven ability to translate complex product capabilities into simple, compelling consumer value
- Strong analytical mindset with experience driving performance against measurable targets
- Experience managing outside agency partners and cross-functional marketing relationships
- Exceptional ability to create clear, high-quality presentations for executive audiences
- Comfort operating in fast-moving, ambiguous, build-mode environments with evolving priorities
- Proven ability to operate as a player-coach with a hands-on, resourceful approach
- Bachelor's degree in business, Marketing, or related field, or equivalent (High School Diploma and 4 years of experience) required
- MBA preferred
Benefits
- Eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above
- Includes an award target in the company’s equity award program
- Eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families
- Benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility
Company Overview