Note: The job is a remote job and is open to candidates in USA. Altvia is the Alts Engagement Platform for private capital firms, and they are seeking a Growth Marketing Manager to own the performance engine behind their pipeline. The role involves managing marketing investments, running campaigns, and collaborating with sales to drive qualified revenue opportunities.
Responsibilities
- Work closely with BDRs and sales to build campaigns and programs that move accounts through the funnel, not just into it
- Own the systems and processes that make the demand engine run
- Own the measurement framework for growth programs
- Design and manage paid programs across search, social, and display, with a focus on driving high-quality inbound from ICP accounts
- Partner with sales on account-based programs targeting our highest-priority firms
- Own the marketing waterfall, from MQL targets to pipeline contribution to revenue influence
- Build and run a structured testing program across channels, creative, and conversion points
Skills
- 5 to 6 years of B2B growth or growth marketing/demand generation experience, with meaningful paid channel ownership
- Proven track record driving pipeline in a niche market
- Comfortable with attribution modeling, waterfall forecasting, and performance reporting
- Strong command of Google Ads, LinkedIn Ads, and retargeting platforms
- Strong marketing operations and systems expertise, including HubSpot, Salesforce, GA4, Google Tag Manager, and integrations across the stack
- Comfortable with light technical implementation such as WordPress updates, form integrations, tracking scripts, and embeds
- Hands-on experience building end-to-end attribution infrastructure using UTMs, conversion tracking, and multi-touch reporting
- Working knowledge of SEO strategy and execution, including keyword development, on-page optimization, and performance tracking
- Experience building and running a structured experimentation program, not just one-off tests
- Experience working directly with a BDR or sales team, not just handing off leads
- Direct, low-ego communication style and a bias toward action
- Financial services or SaaS experience preferred; private capital familiarity a plus
Company Overview