Note: The job is a remote job and is open to candidates in USA. World History Encyclopedia is a leading history publication seeking a volunteer Marketing Expert to enhance global brand growth. The role involves developing and executing marketing strategies to promote their mobile app, printed books, and educational resources, while directly engaging with audiences to secure financial sustainability for their digital library.
Responsibilities
- Help the world's most-consulted history publication scale!
- Boost global brand growth, champion printed books, promote mobile app, and expand educational reach
- Join remote team and help connect millions with human heritage
- Find creative ways to bring readers straight to our website, grow mobile app, and promote print books
- Build a directly engaged audience that bypasses the AI middleman to get verified, human-authored history
- Build direct relationship with community to secure financial sustainability for core digital library
- Design growth strategies and execute them
- Drive outreach and handle day-to-day execution to reach goals
- Research, contact, and pitch platforms directly to institutional decision-makers
- Drive app downloads, manage app store optimization, and execute campaigns to convert website visitors into active app users
- Reach out to digital book reviewers, manage micro-influencer gifting loops, and coordinate campaigns for physical catalog
- Craft compelling pitches and contact journalists, podcasters, and newsletter editors to secure media coverage
Skills
- At least five years experience in marketing
- Proven track record of actively growing audiences for mobile apps, newsletters, and websites
- Practical experience in driving app downloads, managing app store optimization (ASO), and executing campaigns to convert website visitors into active app users
- Ability to research, contact, and pitch platforms directly to institutional decision-makers, such as US school districts, administrators, or educational boards
- Experience with the practical side of print marketing—such as directly reaching out to digital book reviewers, managing micro-influencer gifting loops, and coordinating campaigns to move our physical catalog
- Ability to craft compelling pitches and directly contact journalists, podcasters, and newsletter editors to secure media coverage, features, and interview segments for our editorial team
- A 'roll-up-your-sleeves' mindset and a genuine motivation to protect human-authored history in an AI-driven world
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