Note: The job is a remote job and is open to candidates in USA. Nectir is a secure AI infrastructure company focused on enhancing education through personalized learning support. They are seeking a Head of Growth Marketing to lead demand generation efforts, build brand awareness, and execute integrated marketing campaigns aimed at decision-makers in higher education.
Responsibilities
- Own lead generation strategy across inbound and outbound channels, with qualified meetings booked as the primary KPI
- Build and execute account-based marketing (ABM) campaigns targeting strategic accounts in higher education
- Partner with Sales to create personalized outreach campaigns that accelerate target accounts through the funnel
- Design multi-channel campaigns combining email, LinkedIn, digital advertising, direct mail, webinars, executive dinners, and conference marketing
- Optimize website conversion, landing pages, paid campaigns, and nurture sequences for pipeline impact
- Continuously measure campaign performance and improve ROI
- Develop and execute integrated marketing campaigns that position Nectir as the thought leader in AI for higher education
- Drive brand awareness through content marketing, social media, webinars, podcasts, PR, customer stories, conference marketing, and digital campaigns
- Amplify executive thought leadership across LinkedIn and industry channels
- Manage speaking opportunities at key higher education conferences and events
- Produce compelling case studies, white papers, videos, research reports, implementation guides, and AI adoption stories
- Showcase customer success through webinars, events, podcasts, and executive interviews
- Develop messaging that resonates with Presidents, Provosts, CIOs, Vice Presidents of Academic Affairs, faculty leaders, and instructional technology teams
- Build a content strategy that establishes Nectir as the authoritative source for AI in higher education
- Develop and execute an Answer Engine Optimization (AEO) strategy to ensure Nectir content is surfaced and referenced by AI-powered platforms, including ChatGPT, Gemini, Claude, Perplexity, and emerging AI assistants
- Optimize content for both traditional search engines (SEO) and AI-powered answer engines (AEO), recognizing that buyers increasingly discover technology through conversational AI
- Monitor AI search trends and create content that increases Nectir’s visibility, authority, and citation frequency across AI platforms
- Own marketing metrics and reporting
- Build dashboards measuring awareness, engagement, pipeline, account engagement, AI search visibility, conversion rates, and revenue attribution
- Continuously test and optimize campaigns
Skills
- 5+ years in enterprise B2B growth marketing or demand generation, with a track record of generating qualified pipeline
- Experience marketing to higher education: you understand how institutions buy technology and who the real decision-makers are
- Proven success building and executing account-based marketing (ABM) programs
- Strong written communication skills: you can write a cold email and a white paper
- Highly analytical; comfortable owning a dashboard and clearly explaining what's working and why
- Familiarity with Answer Engine Optimization (AEO) and AI search visibility strategies
- Background in SEO, content marketing, and thought leadership programs
- Experience scaling marketing at a startup or high-growth technology company
- Experience with category creation or launching a new product category
- Existing network within higher education
Benefits
- Comprehensive health coverage: medical, dental, and vision (for US-based roles only)
- 401k with employer match (for US-based roles only)
- Equity (stock options), so you share in what we’re building
- Flexible, remote-first work environment
Company Overview