Note: The job is a remote job and is open to candidates in USA. Brightside Marketing is a performance-driven growth agency specializing in multi-location fitness, wellness, and active lifestyle brands. They are seeking a HubSpot CRM & Marketing Automation Specialist to design, implement, and optimize HubSpot systems across clients and internal operations, directly impacting lead conversion and marketing scalability.
Responsibilities
- Configure and manage HubSpot Sales, Marketing, and Service Hubs
- Design lifecycle stages aligned with client sales funnels for gyms (Lead → Trial → Membership → Retention)
- Build and manage pipelines, deal stages, custom properties, and segmentation logic
- Structure accounts to support multi-location clients and franchise systems
- Build and optimize workflows for lead nurturing, follow-ups, and lifecycle automation
- Implement behavioral triggers based on form fills, website activity, and campaign engagement
- Create automated sequences for lead conversion, reactivation, and retention
- Ensure clean lead routing to appropriate teams or locations
- Implement UTM tracking and attribution frameworks
- Connect marketing activity to pipeline outcomes and revenue
- Maintain accurate lifecycle and pipeline reporting
- Integrate HubSpot with third-party tools (Google Ads, Meta, Zapier, Stripe, WordPress, etc.)
- Build scalable data flows between platforms
- Support API connections and automation platforms when needed
- Maintain CRM data hygiene and governance standards
- Build dashboards and reporting views for clients and internal teams
- Track key metrics including: Cost per lead (CPL), Conversion rates, Cost per membership / acquisition, Pipeline performance
- Support closed-loop reporting connecting paid media to actual revenue
- Work alongside paid media teams to ensure campaign tracking is accurate
- Train internal team members and clients on HubSpot best practices
- Document workflows, automation logic, and CRM architecture
Skills
- 3+ years hands-on experience with HubSpot CRM implementation
- Proven experience building automation workflows and lifecycle funnels
- Experience designing CRM structures for sales pipelines and lead management
- Strong understanding of UTM tracking, attribution, and marketing analytics
- Experience integrating HubSpot with external tools (Zapier, APIs, etc.)
- Ability to audit and clean up complex or disorganized HubSpot accounts
- Strong documentation and communication skills
- HubSpot Certifications (Marketing Software, Sales Software, CMS)
- Experience working in a marketing agency environment
- Experience supporting multi-location businesses or franchise brands
- Familiarity with marketing attribution and paid media tracking
- Experience with GA4, Google Tag Manager, or Looker dashboards
Benefits
- Fully remote position.
Company Overview