Note: The job is a remote job and is open to candidates in USA. Engine is transforming business travel into something personalized, rewarding, and simple. The Manager of Field Events will own the strategy and execution of the full field marketing program, focusing on reaching buyers through various events and partnerships to drive pipeline growth.
Responsibilities
- End-to-end field program ownership: Strategy and execution of Engine's full field marketing program including event selection, audience targeting and recruiting, content and run-of-show, on-site execution, pre and post-event follow-up, and pipeline reporting. You own the calendar and you own the number
- Traditional field events: Customer dinners, sporting event suites and activations, and regional roadshows. Partner with go-to-market leadership to align event mix to pipeline targets and territory priorities
- Experimental in-person activations: Identify, test, and scale unconventional channels for getting Engine in front of buyers, eg. job site visits, office drop-ins, and other activations that meet our ICP where they actually are. Bring a test-and-learn mindset: hypothesis, MDE, post-event readout, decision to kill or scale
- DMO and destination partnerships: Own Engine's relationship with regional travel organizations and partners, then build the playbook to expand the model to additional destinations
- Pipeline accountability: Net-new logo influence, opportunity acceleration, and customer expansion sourced or influenced by field. Deliver clean post-event reporting to sales, growth, and executive leadership
- Sales partnership and enablement: Tight alignment with AEs, AMs, and sales leadership on account targeting, pre-event prep, and post-event follow-up
- Team leadership: Manage and develop a team of two while staying hands-on as a senior IC. Set standards for program quality, raise the bar on creative, and create career pathing as the function grows
Skills
- 5+ years in field marketing, event marketing, or demand generation, including 1+ years managing a team or operating as a player-coach
- Deep field marketing experience: you've owned a calendar end-to-end, hit pipeline targets, and you understand the difference between throwing an event and running a program
- Strong AI execution: you can ship copy, lists, and follow-up sequences yourself, and Claude or GPT is tightly integrated into your workflows
- Experimentation fluency: you know how to size a bet, set success criteria, and turn a one-off activation into a durable playbook. You raise the bar when it isn't set high enough
- Strong analytical instincts: you're comfortable in Salesforce and a BI tool, can interrogate a pipeline funnel, and know which metrics to trust and which to question
- Sales partnership chops: you've worked shoulder-to-shoulder with AEs and sales leadership, and you know how to drive account targeting and follow-through without burning cycles
- Systems thinking: you distinguish between proven plays worth scaling and experimental swings worth testing, and you know how to sequence both across a calendar
- Hands-on leadership: you set strategy and you also build the run-of-show yourself
Benefits
- Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
- Check out our full list atengine.com/culture.
- Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model.
- Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.
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