Note: The job is a remote job and is open to candidates in USA. eTeam is seeking an Associate Manager for Product Marketing to join their Ads & Promotions Marketing team. The role involves defining product positioning and marketing strategy for advertising solutions, conducting research to inform decisions, and leading cross-functional teams to drive growth.
Responsibilities
- Support B2B marketing strategies to drive adoption and engagement to grow users of new and existing advertising and promotions products, in partnership with Product, Sales, and Business strategy
- Support building the ads & promotion products positioning, messaging, naming, and value propositions
- Develop audience insights with research and analytics to surface opportunities to business and product leadership to influence the product roadmap
- Lead cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Events, Business Strategy, Finance, and Analytics
Skills
- 2 years of professional experience in adtech Product Marketing or Product at a corporate or startup environment
- Experience working in the CPG or restaurant industry, in house, or at an agency, or as a consultant
- Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
- Fluent with data - including market/segment sizing, forecasting, and working with analytics to understand the efficacy of campaigns; SQL experience preferred
- Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers
- SQL experience preferred
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