Note: The job is a remote job and is open to candidates in USA. Rockstar is a digital marketing company that transforms expensive agency services into faster, cheaper, and better solutions. The Product Marketing Manager will own the positioning and proof for the company's services, focusing on driving sales and leads without paid ads through various marketing strategies.
Responsibilities
- An increase in revenue by understanding the customer, aligning the client smartly to their audience, and communicating the benefits of what they do
- A clear, defensible position for the client across done-for-you services & agency partnerships — ICPs named, value props locked, tiers legible to a stranger
- Website conversion lift — measurable improvement in visitor-to-lead metrics. The client wants to scale their organic lead flow
- Supporting sales by translating technology and ICP know-how into effective strategies for the SDRs and BDRs
- Named case studies with quantified outcomes that the sales team uses in every cycle
- Competitive win rate improvement against the top 5 alternatives
- Every release lands with a launch — pipeline attributable to the launch, not just an announcement
- A messaging system that compounds — proof, quotes, and assets organized so Kristy and Nitasha ship faster each quarter
- Faster, better-converting pipeline — messaging tested against live deals, with documented learnings on what works
- Drive the vertical content engine that dogfoods the product. Rank the client's own vertical blogs and terms using their platform. The proof is that they outrank their competitors with their own tool
- Arm sales with the full enablement stack. Pitch deck, one-pagers, ROI calculator, demo script, objection handling, battle cards. Refresh regularly
- Lead pricing and packaging with data
Skills
- Experience in digital marketing, specifically in SEO, AEO, GEO, and content marketing
- Proven track record of driving sales and leads without paid ads
- Ability to create positioning, proof, and playbooks for various verticals
- Strong understanding of customer needs and aligning client offerings to those needs
- Experience in improving website conversion metrics
- Ability to support sales teams with effective strategies and enablement tools
- Experience in creating named case studies with quantified outcomes
- Ability to improve competitive win rates against top alternatives
- Experience in managing product launches and ensuring pipeline attribution
- Ability to organize and manage a messaging system for effective communication
- Experience in driving content marketing efforts and ranking blogs using SEO strategies
- Ability to create and refresh sales enablement materials regularly
- Experience in leading pricing and packaging strategies based on data
Company Overview