Note: The job is a remote job and is open to candidates in USA. Merative is a company that enables life sciences organizations to run smarter and more efficient clinical trials through its Zelta platform. The Product Marketing Manager will be responsible for product messaging, sales enablement, and customer marketing, ensuring clear communication of capabilities and supporting product launches effectively.
Responsibilities
- Develop clear, compelling value propositions based on product positioning
- Translate complex clinical research capabilities into customer-centric messaging
- Maintain consistent product messaging across marketing and sales channels
- Partner with Product Management to own the marketing planning, coordination, and execution of launches aligned to the product roadmap
- Develop marketing and sales collateral to support go-to-market plans for new features and solutions
- Create tools and assets to support the sales process (pitch decks, battlecards, one-pagers)
- Train sales teams on product messaging and positioning
- Partner with sales to refine messaging based on market feedback
- Conduct competitive analysis to maintain a current view of how Zelta’s CDMS platform functionality compares to competing solutions
- Gather customer insights on product usage to refine positioning and messaging
- Create repositories of product usage data, testimonials, and customer feedback, including key stats and quotes to be leveraged in marketing and sales materials
- Coordinate all analyst activities and upcoming industry reports
- Develop materials for analyst briefings, in partnership with Product and Marketing Lead
- Partner with Marketing Lead to develop a program for customer and partner marketing (outlining options for co-marketing and project plans)
- Own coordination and assist in content development (i.e., case studies) for customer and partner marketing projects
- Coordinate and oversee customer presentations for our annual user conference
- Develop an editorial calendar for press releases and newsroom posts related to product releases and customer usage, in partnership with Marketing Lead and communications team
- Partner with Marketing Lead to develop press releases and newsroom posts
- Help maintain content calendars and campaign timelines, and support execution across email, social, and web channels
- Support ad hoc reporting to help maintain visibility into campaign and overall marketing performance
Skills
- 4+ years of product marketing or related experience
- Experience partnering with Product and Sales teams
- Ability to simplify complex technical concepts into clear, compelling narratives across different formats (e.g. case studies, product one-pagers, landing pages, etc.)
- Experience supporting product launches and overseeing a product roadmap schedule
- Ability to standardize processes and oversee execution across multiple workstreams
- Bachelor's degree is required
- B2B SaaS or health tech experience
- Graduate degree (MBA or similar)
Benefits
- Remote first / work from home culture
- Flexible vacation to help you rest, recharge, and connect with loved ones
- Paid leave benefits
- Health, dental, and vision insurance
- 401k retirement savings plan
- Infertility benefits
- Tuition reimbursement, life insurance, EAP – and more!
Company Overview