Note: The job is a remote job and is open to candidates in USA. Automattic is the company behind WordPress VIP, the leading enterprise content management platform. They are seeking a Senior Manager of Experiential Marketing to lead the strategy, execution, and measurement of global in-person events, partnering closely with various teams to generate pipeline and strengthen customer relationships.
Responsibilities
- Own the pipeline contribution strategy for every assigned event–define target account lists, set opportunity goals, and work with Sales to activate before, during, and after
- Design event programs with a clear path to sourced pipeline: identify and prioritize ICP-fit attendees, build intent-based outreach with BDR and Sales partners, and ensure every event has a follow-up motion in place
- Track and report on SAOs sourced, pipeline influenced, and deals accelerated–and use that data to improve future event ROI
- Ensure Salesforce campaign setup, lead capture, and post-event follow-up sequences are in place before the event
- Own end-to-end project management for assigned events: event agency relationship, timelines, vendor sourcing, venue and AV, catering, production schedules, swag, and budgets
- Serve as the on-site lead for execution: own the run-of-show, manage logistics in real time, and solve problems before they become visible to attendees
- Manage contracts, invoices, and expense tracking to ensure on-budget delivery and timely AP processing
- Scope events fully before SOW execution: anticipate needs like swag sourcing, shipping logistics, and staffing early enough to avoid downstream gaps
- Develop the full event marketing plan: audience segmentation, campaign calendar, content requirements, channel mix, and success metrics
- Partner with cross-functional teams to ensure execution across email, paid, social, and partner channels to drive attendance from the right accounts–not just high volume
- Coordinate with cross-functional teams like Content, Sales, CS, and Partnerships to ensure programming is compelling and promotional efforts are aligned
- Report on pipeline impact, attendance vs. goals, and ROI after every event
- Identify and respond to emerging revenue opportunities, whether driven by industry moments, competitive shifts, or field signals
- Act as the single point of accountability for each event you own, from kick-off through post-event reporting
- Drive alignment across Sales, CS, Partnerships, Design, Content, and MOPs, making sure every stakeholder knows their role and deadlines
- Surface risks early and bring proposed solutions, not just problems
- Maintain clear project visibility via project management tools and Slack updates
- Leverage shared industry intelligence, including Product Marketing narratives, customer insights, and AI-generated research
- Use AI tools to accelerate planning, research, and execution while applying your own judgment to final decisions
Skills
- 7+ years of B2B event marketing experience, ideally in enterprise SaaS or technology
- Proven track record connecting event activity to pipeline–not just delivering logistics but driving measurable revenue outcomes
- Experience managing both the operational and marketing sides of events
- Strong grasp of demand generation principles: ABM, segmentation, lead scoring, and what makes a follow-up motion convert
- Excellent project management instincts: you build timelines early, anticipate dependencies, and flag issues before they become fires
- Skilled communicator who can align stakeholders and hold cross-functional partners accountable
- Experience with Salesforce (campaign setup, lead capture, attribution reporting) and marketing automation platforms
- Comfortable with regular travel for on-site event execution (up to 25% of your time)
Benefits
- Fully-remote company
- Open vacation policy
- To see a full list of benefits by country, consult our Benefits Page
- If you need disability-related accommodations during the application or interview process, please fill out this form
- We are committed to ensuring an accessible hiring process for all candidates
- Learn more about our Employee Resource Groups
Company Overview