Note: The job is a remote job and is open to candidates in USA. Beckman Coulter Diagnostics, a leader in clinical diagnostics, is seeking a Senior Product Sales Executive for Hematology/Urinalysis to drive strategic growth and enhance their competitive position in the diagnostics industry. This role involves leveraging market analysis, engaging with customers, and collaborating with cross-functional teams to execute effective sales strategies.
Responsibilities
- Conduct a thorough analysis to understand market dynamics, identify weaknesses, and craft strategies to increase market share. Address competitors’ strengths proactively to secure Beckman Coulter’s position in the market
- Engage customers by understanding their technology, contracts, and competitive landscape, tailoring product presentations to meet their unique needs. Align Beckman Coulter’s solutions with customer business models and financial trends to drive impactful conversations
- Serve as a peer leader and subject matter expert in Heme/UA technologies and laboratory workflows, providing guidance to colleagues. Leverage tools like PowerBI and SFDC to drive territory strategy and track market activity, base wins/losses, and install growth
- Monitor territory performance using analytical tools to ensure alignment with strategic goals and competitive opportunities. Collaborate with cross-functional teams to execute sales strategies that maximize customer value and drive revenue growth
Skills
- 5 years' experience in sales, focused on selling capital equipment, preferably within the diagnostics space
- Bachelor's degree in a science or business-related field
- Proven ability to develop and execute complex sales strategies that go beyond hardware
- Exceptional analysis skills, with a history of successfully displacing competitors and increasing market share
- Excellent communication and interpersonal skills, with the ability to customize presentations and strategies based on customer needs and personas
- Proficiency in using sales analytics tools (PowerBI, SFDC) to drive strategic direction and performance
- Ability to travel 50% - 75% of the time in territory with overnights, as required, to engage with customers and support sales initiatives
- Must have a valid driver's license with an acceptable driving record
- Advanced degree preferred
Benefits
- Bonus/incentive pay
- Paid time off
- Medical/dental/vision insurance
- 401(k) to eligible employees
- Flexible, remote working arrangements for eligible roles
Company Overview
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