Note: The job is a remote job and is open to candidates in USA. Shift Paradigm is an execution-led strategic consultancy that partners with Fortune 500 brands and emerging leaders to solve the complexities of modern digital marketing. As a Senior Strategist, you will leverage your expertise in omnichannel marketing to design strategies that enhance client engagement and drive measurable outcomes.
Responsibilities
- Conduct in-depth audits of client omnichannel marketing programs, evaluating performance across email, SMS, push, in-app, web, and social
- Analyze cross-channel metrics holistically — email engagement, web conversion, paid media attribution, SMS performance, and app behavior — to identify where revenue and retention are leaking
- Synthesize findings into clear, prioritized strategic recommendations that clients can act on
- Design multi-touch customer journey strategies across the full lifecycle: acquisition, onboarding, engagement, retention, and win-back
- Develop channel orchestration plans that define the right message, channel, timing, and audience for each stage of the customer journey
- Translate audience segmentation and behavioral data into journey logic that drives conversion and lifetime value
- Advise clients on how paid media, organic social, and owned channels should work together — from demand generation through post-acquisition nurture
- Lead creative briefing for cross-channel campaigns and journeys, translating strategy into clear direction on message hierarchy, call-to-action purpose, and channel-specific creative requirements
- Partner with creative teams — internal and client-side — to ensure creative executions serve the strategic intent at each journey stage
- Bring a consumer-first creative lens to B2C programs, with understanding of how tone, visual approach, and messaging vary by channel and audience
- Serve as a trusted strategic advisor to your clients, operating as an embedded thought partner rather than a vendor
- Lead client-facing workshops, strategy presentations, and roadmap sessions with confidence and credibility
- Build trust with senior client stakeholders by combining rigorous analytical thinking with a practical, outcome-oriented point of view
- Contribute to SH/FT’s omnichannel strategy practice by developing frameworks, methodologies, and POVs that can be applied across client engagements
- Mentor junior strategists and help raise the omnichannel fluency of the broader marketing strategy team
Skills
- 10–15 years of experience in omnichannel or lifecycle marketing strategy, with meaningful time spent working on or with major consumer brands
- Demonstrated experience designing and advising on multi-channel marketing strategies that span email, SMS, push notifications, in-app messaging, web personalization, and social — with a strong grasp of how paid media connects to the owned channel ecosystem
- Background that includes B2C or consumer-facing programs at recognizable scale — experience with brands in healthcare, financial services, retail, entertainment, or similar consumer verticals is highly valued
- Experience gained within a consulting or agency environment at some point in your career, with the ability to manage multiple client contexts simultaneously
- Familiarity with leading marketing automation and CRM platforms (SFMC, Braze, Iterable, or similar); you don't need to build in them yourself, but you need to understand what they can and can't do
- Strong cross-channel diagnostic skills: the ability to look at a client's metrics across channels and tell a coherent story about what's working, what's broken, and what to prioritize
- Journey design fluency: experience mapping customer lifecycles and translating audience insights into multi-touch orchestration logic
- Creative brief writing and the ability to translate strategy into actionable creative direction across channels
- Analytical enough to interrogate performance data and build recommendations from it; not required to be a data scientist, but must be comfortable synthesizing insights from dashboards, attribution models, and funnel metrics
- Confident, polished communicator who can present complex strategy to senior client stakeholders and facilitate alignment across cross-functional teams
- Operates as a trusted advisor, embedded in client problems
- Equally comfortable at the strategic altitude of a multi-year roadmap and in the detail of a specific journey stage or channel brief
- Intellectually curious about how consumer behavior, technology, and creative intersect — and how they're evolving
- Proactive about bringing a point of view, even when clients haven't fully formed the question yet
- Collaborative by nature, with the self-awareness to know when to lead and when to listen
Benefits
- Medical
- Dental
- Vision
- STD/LTD
- Life/AD&D
- Flexible Paid Time Off
- Various other ancillary benefits and perks
- Remote flexibility
Company Overview