Note: The job is a remote job and is open to candidates in USA. Vaco by Highspring is a company seeking a Product Marketing Specialist - APIs. The role involves translating API strategy into value for partners and customers, working cross-functionally to drive adoption and integration of APIs within their platform.
Responsibilities
- Develop clear, differentiated positioning and messaging for APIs, articulating the value of the platform, integrations, and ecosystem to both technical and business audiences
- Shape and evolve the ecosystem narrative, positioning APIs as a core driver of customer value, innovation, and partner-led growth
- Create and maintain API-focused content optimizing for discovery, usability, and conversion
- Support go-to-market execution for API launches, enhancements, and new integrations, ensuring consistent, scalable launch frameworks
- Partner closely with Product and Engineering to deeply understand API capabilities (e.g., data access, workflow integration, automation) and translate them into compelling use cases
- Conduct market, customer, and competitive research focused on tax & accounting platforms, APIs, and connected ecosystems to inform positioning and GTM strategy
- Develop and execute targeted programs that drive API adoption, integrations, and ecosystem expansion
- Enable Sales and Customer Success teams with clear API value narratives, use cases, and integration-led selling motions that support upsell and cross-sell
- Create high-impact assets such as integration playbooks, ecosystem value propositions, partner case studies, and technical sales enablement materials
Skills
- 3-5+ years of experience in Product Marketing, Developer Marketing, or Technical Marketing in a B2B SaaS or platform environment
- Experience working with APIs, integrations, or platform ecosystems, ideally within enterprise or vertical SaaS (tax, accounting, finance, or adjacent domains)
- Strong ability to translate technical concepts (APIs, endpoints, authentication, integrations, workflows) into clear, differentiated business value
- Experience supporting go-to-market initiatives for platform capabilities, APIs, or integrations
- Familiarity with developer ecosystems, API documentation tools, and integration frameworks
- Proven ability to create both developer-facing and business-facing content, balancing technical depth with commercial clarity
- Experience conducting competitive analysis, particularly around platform ecosystems and integration-led differentiation
- Strong collaboration skills across Product, Engineering, Marketing, Sales, Partnerships, and Customer Success
- Excellent written and verbal communication skills, with the ability to tailor messaging across technical and executive audiences
- Strong project management skills, with the ability to manage multiple API launches, integrations, and cross-functional initiatives in a fast-paced environment
- Experience with CRM systems, marketing automation, and data/analytics platforms is a plus
Benefits
- Discretionary bonuses
- Participation in medical, dental, and vision benefits
- Company's retirement plan (or similar retirement benefits)
Company Overview