Note: The job is a remote job and is open to candidates in USA. Atwell, LLC is a bold leader in the consulting, engineering, and construction services industry, delivering a broad range of creative solutions to clients in the real estate & land development, and energy markets. They are seeking a Senior Marketing Systems Associate to support and optimize their marketing technology ecosystem, focusing on the implementation and optimization of HubSpot Marketing Hub and related CRM systems.
Responsibilities
- Support the setup, optimization, and ongoing use of HubSpot Marketing Hub and related CRM-connected marketing workflows
- Partner with Marketing, Communications, IT, and external consultants on HubSpot implementation, platform integrations, rollout planning, and system optimization
- Help translate marketing and communications needs into clear technical or system requirements for IT and implementation partners
- Support CRM-connected marketing activity, including segmentation, campaign tracking, reporting structures, workflow functionality, and marketing automation
- Analyze digital marketing, CRM, and customer journey data to identify patterns, insights, and opportunities to improve campaign performance
- Pull data from CRM and marketing platforms, interpret findings, and present actionable insights to internal stakeholders
- Maintain dashboards and reports that measure campaign performance, lead generation, engagement, website activity, and business development outcomes
- Support customer journey mapping and help identify opportunities to improve campaign touchpoints, audience engagement, and conversion paths
- Evaluate marketing workflows and platform capabilities to recommend improvements that reduce manual work, improve visibility, and help Atwell use its systems to their full potential
- Support user adoption through training, documentation, process guides, and best-practice recommendations
- Stay current on HubSpot Marketing Hub updates, CRM capabilities, marketing automation tools, and digital marketing technology trends
- Collaborate with internal teams to ensure marketing systems support broader business development, communications, and growth initiatives
Skills
- Bachelor's degree in marketing, business, information systems, digital marketing, communications, or a related field
- 5–8 years of experience in digital marketing, marketing technology, marketing systems, marketing analytics, CRM, or platform administration
- Hands-on experience with HubSpot Marketing Hub is required
- CRM experience is required, including the ability to pull data, identify insights, and present findings to internal stakeholders
- Experience with digital marketing analytics, campaign performance reporting, customer journey mapping, lead generation, marketing attribution, or lifecycle marketing
- Experience supporting the implementation, rollout, adoption, or optimization of a marketing technology platform, CRM, or digital marketing system
- Strong understanding of marketing automation, email marketing, CRM-connected campaigns, analytics tools, CMS platforms, and integration concepts
- Ability to communicate with both marketing and technical teams, including translating business needs into system requirements
- Familiarity with APIs, integrations, workflow automation, platform connectivity, or database concepts; developer or engineering experience is not required
- B2B experience required; AEC, professional services, consulting, engineering, construction, real estate, land development, or energy industry experience is a plus
- Strong analytical skills with the ability to identify patterns, interpret data, and recommend practical improvements
- Strong project management, organization, communication, and stakeholder-management skills
- Ability to work independently in a remote environment while collaborating across teams and time zones
- Experience supporting HubSpot Marketing Hub implementation or optimization
- Experience working with CRM-connected marketing campaigns and marketing automation workflows
- Experience partnering with IT, implementation consultants, or systems teams
- Experience creating dashboards, reporting structures, or campaign performance reports
- Experience supporting platform adoption, user training, documentation, or change management
- Experience in AEC, professional services, engineering, construction, environmental, real estate, land development, power, renewable energy, or infrastructure-related industries
Benefits
- Generous Paid Time Off
- Paid Parental Leave
- Flexible work schedules are available for some positions
- Tenure Awards — Travel Vouchers to see the world based on your travel preferences
- Competitive Compensation packages
- Annual bonuses, spot bonuses and peer recognition awards
- 401K match - 1:1 up to 4% of compensation
- Tuition Assistance
- Student Loan Repayment
- Paid Licensing / Certification Fees and Renewals
- Financial Rewards for Obtaining Licensure
- Employee Referrals
- Annual Wellness Reimbursement for anything wellness related (Gym memberships, fitness tracker, home gym equipment, etc.)
- Dependent Care Match
- Medical (BC/BS), Dental (Delta), and Vision (VSP)
- Family Planning & IVF Benefits
- Pet Insurance
- Health Savings Account & Flex Spending Account options
- Employer paid LTD, STD, and life insurance
- Metlife Supplemental Benefits covering accident, hospitalization, and critical illness
- Member Assistance Program (MAP) with complimentary counseling sessions, legal benefits, financial consultations, and work/life referral services
Company Overview