Note: The job is a remote job and is open to candidates in USA. QSC is seeking a Senior Product Marketing Manager for Entertainment & Hospitality to lead marketing strategy across QSC’s professional audio reinforcement applications. This role will support a broad portfolio of QSC technology solutions and requires a versatile marketing leader with deep experience in the AV industry and a proven track record supporting new product introductions.
Responsibilities
- Drive segment-specific marketing strategies for live performance, hospitality, entertainment venues, bars/restaurants, houses of worship, theme parks, and other experience-driven environments
- Lead strategic marketing across our segments and research areas, with a focus on deep market understanding, scientific rigor and strategic insight
- Gather and leverage deep market insights, including market drivers, size, unmet needs, and key players through voice-of-the-customer, paid research, competitor data, to inform long term product development plans
- Devise and execute outbound GTM strategy, crafting compelling value propositions and annual marketing execution plans for both NPI and sustaining campaigns
- Lead marketing activities, content creation, event marketing, brand awareness, and sales enablement that reinforce our core competencies in both portable and installed sound
- Bridge consumer marketing instincts with B2B solution marketing discipline, helping connect QSC’s loudspeaker heritage to the broader Q-SYS Full Stack AV Platform story in installed entertainment and hospitality applications
- Work with Training Department to build out product and segment-level sales enablement and end-user training development for entertainment and hospitality solutions; Also maintain companywide visibility to product development roadmap for this segment through various communication means
Skills
- Bachelor's Degree in Marketing, Communications, Advertising or a related field required
- 8-10 years of experience of product marketing at a professional AV solutions manufacturer
- Strong, balanced expertise in of both professional/portable loudspeakers and integrated audio, video and control systems
- Proven track record in new product introduction strategy
- Strong networking capabilities to build relationships across various organizational levels and with customers
- Strong, tactical knowledge of modern influencer strategy and social media platforms
- Strong balance between analytical aptitude and visionary envelope-pusher who thrives in a data-driven environment
- Strong analytic skills with the ability to interpret data and derive actional insights, strategic thinking and problem-solving skills
- Exceptional communication and influence skills, with the ability to convey complex information clearly to a range of audiences
- On-camera executive marketing presence for live / pre-recorded launch event
- Excellent project management and organization skills
- Ability to travel 25%
- Masters/MBA preferred
Benefits
- Health care
- Dental coverage
- Vision plans
- 401K benefits
- Commissions/incentive compensation depending on role
Company Overview